Audi 2010 Annual Report Download - page 153

151
Management Report
132 Audi Group
141 Business and underlying
situation
141 Economic environment
143 Research and development
147 Procurement
148 Production
150 Deliveries and distribution
156 Financial performance
indicators
159 Social and ecological aspects
173 Risks, opportunities
and outlook
183 Disclaimer
In Central and Eastern Europe the Audi brand saw its deliveries increase once more in 2010,
whereas the Company had been unable to stave off the high impact of the overall slump in these
markets in the previous year. Deliveries in the Russian car market climbed by 23.3 percent to
18,510 (15,009) vehicles.
The Audi brand enjoyed a very successful fiscal year in the U.S. car market in 2010. With growth
of 22.9 percent to the new record total of 101,629 (82,716) vehicles, the brand with the four
rings increased its deliveries much more steeply than the market as a whole. This makes the
Audi brand one of the fastest-growing players in the premium segment. A major source of
growth was the Audi Q5, which proved to be very popular in the United States.
The Asia-Pacific region represented a cornerstone of the Audi Group’s growth strategy in the past
fiscal year. In China (including Hong Kong), the Audi brand continued to grow unabated last year
and remains the undisputed leader in the premium segment. Deliveries rose by 43.4 percent to
227,938 (158,941) vehicles, crossing the threshold of 200,000 Audi models sold for the first
time. Major factors in its success included most notably the Audi A4 L and A6 L models with long
wheelbase created specially for the Chinese market, along with the gradual expansion of the
dealer and service network. There was also an upward trend in Audi deliveries in Japan in 2010.
17,251 (15,854) vehicles, 8.8 percent more Audi models than in the previous year, were de-
livered to customers.
DELIVERIES TO CUSTOMERS BY MODEL
2010 2009
Audi A1 27,898 116
Audi A3 37,322 45,146
Audi A3 Sportback 154,574 150,684
Audi A3 Cabriolet 12,429 12,987
Audi TT Coupé 19,534 20,770
Audi TT Roadster 5,374 6,209
Audi A4 Sedan 180,125 164,854
Audi A4 Avant 110,297 118,642
Audi A4 allroad quattro 11,477 7,162
Audi A4 Cabriolet 161 7,461
Audi A5 Sportback 51,844 10,021
Audi A5 Coupé 41,365 49,785
Audi A5 Cabriolet 21,324 10,937
Audi Q5 147,088 99,812
Audi A6 Sedan 159,213 149,079
Audi A6 Avant 39,606 40,154
Audi A6 allroad quattro 5,490 5,387
Audi A7 Sportback 3,795 140
Audi Q7 43,251 35,606
Audi A8 17,039 11,703
Audi R8 Coupé 1,916 2,985
Audi R8 Spyder 1,250 89
Internal vehicles before launch 39 –
Total, Audi brand 1,092,411 949,729
Lamborghini Gallardo 1,052 1,112
Lamborghini Murciélago 250 403
Total, Lamborghini brand 1,302 1,515
Other Volkswagen Group brands 199,740 194,116
Total, Group 1,293,453 1,145,360