Audi 2010 Annual Report Download - page 256

Rubrik
March 31
January 27
March 3
January 23
World class on the slopes
Audi makes the most beautiful cars
Driving and presentation grounds
planned in Neuburg
One-of-a-kind
driving experience
Audi presents the 2011 FIS Alpine World Ski Championships
in Garmisch-Partenkirchen (Germany), and the 2013 event
in Schladming (Austria). With these events the brand with
the four rings is continuing to develop its involvement
in international winter sports. Audi has supported three
previous Alpine World Ski Championships.
In March 2010, readers of the car magazine AUTO ZEITUNG
crowned Audi the “most beautiful brand” (8/2010 issue,
p. 82). They could choose from the 50 best-selling car brands
in Germany. The R8 Spyder* also contributed to the success
of the Audi family during the premiere of the Design Trophy
in 2010. It was named the “most beautiful convertible.”
Audi is planning new driving and presentation grounds
as well as a new development center in Neuburg an der
Donau. Journalists will be able to inspect future Audi
models on the premises, and customers can drive their
new cars for the fi rst time. A center for developing new,
innovative driver assistance and passenger protection
systems is also planned for the site.
The Audi driving experi-
ence has expanded its
portfolio. Since March
2010 Audi customers have
been able to book exclu-
sive races with the Audi
R8 LMS at a partner. Audi
was able to rely on the
support of Joest Racing
for this “race experience.”
The Audi racing team Joest
recorded a one-two-three
victory at Le Mans in 2010.
01- 03
News
March 3
30 years of quattro
The quattro permanent all-wheel drive system celebrated
its third decade in 2010. The fi rst Audi quattro stood in the
glare of the spotlights at the Geneva Motor Show on March 1,
1980. It was the start of a triumphant reign in motorsports
and on the road. To date the quattro drive system has been
delivered in more than 3.7 million Audi cars – currently, every
third Audi coming off the assembly line is a quattro.
News
March 9
Special bonus for staff
Despite the fi nancial crisis, AUDI AG again in 2010 paid
out a profi t-sharing payment as well as a special bonus of
1,200 euros to the 43,000 employees in Ingolstadt and
Neckarsulm. This bonus honored the employees for their
exceptional performance during the year of crisis in 2009.
Find out more about the year 2010 at:
www.audi.com/ar2010/news
PHOTOS | AUDI AG (6); PICTURE-ALLIANCE/DPA/SOEREN STACHE COPY | CHRISTINE MAUKEL