Audi 2010 Annual Report Download - page 154

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The Audi Group maintained its model initiative by unveiling numerous new products.
NEW MODELS OF THE AUDI BRAND IN 2010
February
March
Audi A8
Audi A31)
June
Audi RS5 Coupé
July
August
Audi A1
October
Audi A7 Sportback
Audi R8 Spyder
Audi S5 Sportback
Audi TT 1) Audi A8 L
1) Product improvement
Audi A1
2010 saw the Audi brand make a very successful entry into the segment of premium subcompact
vehicles with the new A1. Between its market launch in August and the end of the year, 27,898
vehicles were already delivered to customers. The Audi A1 appeals above all to a youthful, urban,
lifestyle-oriented target group and is notable for its emotionally charged design and the sporty
driving experience it delivers. Customers can also choose from a wide range of exterior and inte-
rior customization options, as well as modern information and communication technologies.
Three attractive, efficient engine versions were available at market launch – the 1.2 TFSI, the
1.4 TFSI and the 1.6 TDI. All engine versions feature direct injection and turbocharging, plus a
start-stop system with braking energy recovery. The A1 is the only car in this segment to com-
bine a start-stop system with automatic transmission.
In September the brand with the four rings then unveiled a new top engine version for the
car line. This model has a twin-charged 1.4 TFSI engine developing 136 kW (185 hp) which,
combined with the 7-speed S tronic dual-clutch transmission, provides sporty handling. The
A1 1.4 TFSI (136 kW) is also pioneering for its efficiency – it uses an average of 5.9 liters of
Super Plus fuel per 100 kilometers, equating to CO₂ emissions of just 139 g/km.
Audi A3
The popular Audi A3 car line underwent improvements in the early summer. The premium cha-
racter of all models was made even more explicit both inside and out thanks to various new
details. In November the brand with the four rings then unveiled the new top model in the A3
car line – the Audi RS 3 Sportback. This vehicle has a five-cylinder gasoline engine with turbo-
charging and direct injection. From a displacement of 2.5 liters, this unit produces 250 kW
(340 hp) of power and 450 Nm of torque. Its average consumption is only 9.1 liters of Super
Plus fuel per 100 kilometers and its CO₂ emissions are 212 g/km. The 7-speed S tronic and
quattro permanent all-wheel drive provide outstanding power transmission and traction.
Of the A3 car line, a total of 204,325 (208,817) vehicles were delivered to customers in the
period under review.