Audi 2010 Annual Report Download - page 3

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Editorial
2010 will be remembered as a turbulent year, but we at
Audi will remember it as a thoroughly positive one. We
have witnessed the global economy recover with surprising
speed, but we are also aware that the dynamics of the
individual markets vary considerably. That makes us even
more proud of the determination with which Audi has stuck
to its chosen course. We posted a new record for deliveries
to customers, something that nobody would have imagined
possible at the start of the year. And our key fi nancial
fi gures also reached a new record level.
From our top-of-the-range A8 to the elegant A7 Sportback,
and from the A6 business sedan to the compact newcomer
A1: The year 2010 arguably brought the most emphatic
display yet of our premium credentials. These cars will have
a sustainable impact on how our brand is perceived – and
they are the essence of our continuing growth.
Our Company is also projecting its brand values into
tomorrow’s world. With models such as the Q5 hybrid
quattro and the e-tron family, our solutions for future
forms of individual mobility are already electrifying people
today. And in launching the architecture competition
Audi Urban Future Award, we have created a think tank for
the city of the future that bears our very own, distinctive
Audi imprint.
Audi is ready for the dawning of a new age. The challenge
now is to realize our visions, assume social responsibility
and identify and defi ne the topics of the future. In short,
we will be a pioneer.
That spirit is also the overriding tone of this year’s Annual
Report. Famous authors address the theme of a new
beginning from various angles. People who take on and rise
to challenges; technology that revolutionizes and excites.
Let yourself be inspired.
I wish you an entertaining and exciting read.
Kind regards,
Rupert Stadler
Chairman of the Board of Management
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