Audi 2010 Annual Report Download - page 146

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2.5 TFSI engine is “International Engine of the Year”
In the past fiscal year an international jury of 71 leading trade journalists voted the 2.5 TFSI
engine “International Engine of the Year” (June 23, 2010). The Audi brand’s TFSI technology has
thus emerged from this renowned competition as best in class for the sixth year in succession.
The engine is equipped with FSI direct injection and turbocharging, combining two key technol-
ogies of the Audi brand in a single power unit. This engine made its debut in summer 2009 in
the guise of a powerful five-cylinder power unit in the TT RS – extending a lengthy Audi tradition
stretching back to the 1980s of powerful five-cylinder engines that brought victory to the Audi
brand’s racing cars. The RS 3 Sportback that will be available from 2011 will also feature the
award-winning engine.
Audi pioneering automotive connectivity
Along with the A8 and A7 Sportback models launched in 2010 and the appearance of the new
A6, the Audi brand is providing the option of a WLAN hotspot for wireless on-board Internet
access in combination with the optional Bluetooth car phone online. This feature enables rear
passengers to connect up to eight mobile terminal devices to the Internet simultaneously via a
UMTS module built into the vehicle. Encryption using the WPA2 standard provides the necessary
degree of security for data transmission.
The Google Earth service has moreover been incorporated into an automotive navigation system
for the first time in the world. Google Earth images and a three-dimensional terrain model are
combined with the road network from the navigation database in the Audi Multi Media Interface
(MMI) navigation system plus. The user can also search for places online in Google directly from
the MMI, via free-text input – the results can then be used directly for calculating a route.
INTEGRATION OF GOOGLE EARTH INTO MMI NAVIGATION SYSTEM PLUS
In June 2010 the brands Google and Audi, which unveiled the prototype version of their online
services back in January 2006, received the award for “Best Embedded Telematics Navigation
Product” at the Telematics Awards in recognition of the result of their collaboration (June 7, 2010).
In the new Audi A6 a voice-controlled online search facility and the “Audi traffic information
online” function have been added to the range of mobile online services. These new features
take account of the current traffic flow and permit much more accurate route guidance along
freeways, highways and important secondary roads by means of a more easily understood color
concept. These innovations will also be made available in the A7 Sportback and A8 models in
the course of 2011.