Audi 2010 Annual Report Download - page 134

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AUDI GROUP
STRUCTURE
Company
Comprising the two brands Audi and Lamborghini, the Audi Group is one of the world’s leading
carmakers in the premium and supercar segments.
At the core of the Company is the Audi brand, whose vehicles delight customers with their out-
standing, modern design, technological innovations and high build quality. The focus is always
on the ambition to develop pioneering automotive concepts that therefore fulfill customers’
high expectations. This philosophy is manifested in the brand essence “Vorsprung durch Technik”
– which encompasses the brand values sportiness, sophistication and progressiveness – and is
demonstrated to customers through the steadily growing array of Audi models.
Thanks to generally rising demand as well as its attractive product range, the Audi brand in-
creased its vehicle deliveries in over 80 markets in fiscal 2010, achieving the record tally of
1,092,411 vehicles sold.
AUDI VEHICLE DELIVERIES BY REGION
2010 Share in %
Germany 229,157 21.0
Europe excluding Germany 418,474 38.3
China (incl. Hong Kong) 227,938 20.9
USA 101,629 9.3
Other 115,213 10.5
Total 1,092,411 100.0
With its exclusive, uncompromising supercars the Italian traditional brand Lamborghini embo-
dies fascinating design, technological expertise and impressive driving dynamics.
In addition to the models of the Audi and Lamborghini brands, the Audi Group supplies vehicles
of other Volkswagen Group brands through its sales subsidiaries.
Group structure and principal group companies
The headquarters of the Audi Group are located in Ingolstadt, where Technical Development,
Sales and Administration as well as the greater part of vehicle manufacturing operations are
based. The Audi A3 and A3 Sportback models, the A4 car line, the A5 Sportback and the A5 Coupé,
RS 5 Coupé and Q5 models are built there. Bodies for the A3 Cabriolet and for the TT car line are
also made in Ingolstadt.
Neckarsulm is where the models A4 Sedan and A5 Cabriolet, the A6 car line and the A8 luxury
sedan are manufactured. Volume production of the new Audi A7 Sportback commenced in 2010.
The head offices of quattro GmbH are also located there. This fully owned subsidiary of AUDI AG
manufactures high-performance vehicles such as the Audi Q7 V12 TDI and is also responsible for
the bespoke manufacturing of the R8 Coupé and R8 Spyder mid-engine sports cars. As well as
the vehicles it manufactures, quattro GmbH’s product range includes an extensive customization
program for all Audi models and exclusive lifestyle articles that embody the spirit of the brand
with the four rings.
During the past fiscal year AUDI BRUSSELS S.A./N.V., Brussels (Belgium), commenced volume
production of the Audi A1, which appeared on the market in 2010, and also built the Audi A3
Sportback until May. To prepare the Belgian plant as thoroughly as possible for the role of exclu-
sive production plant for the A1, a total of some EUR 300 million has been invested there since
2007. The Brussels plant celebrated the production milestone of its seven millionth vehicle in
total during the period under review.
Management Report of the Audi Group for the 2010 fiscal year