Audi 2010 Annual Report Download - page 108

Energy
Axel Strotbek has been Member of
the Board of Management for Finance
and Organization at AUDI AG since fall
2007. Prior to that he was Executive
Vice President Finance for Volkswagen
Group China in Beijing. In his free time
he participates in endurance sports.
Bjørn Dæhlie is the most successful
athlete in the history of the Winter
Olympics, with eight gold and four
silver medals to his name. The
Norwegian cross-country skier now
runs a skiing and sportswear company
and develops wind farms for power
generation.
Strotbek: You are one of the most
successful winter athletes of all time
and are renowned for your disciplined
training. Is that the secret to your
success?
Dæhlie: Discipline is naturally a part
of it. But it all started with something
else: a dream. You know, cross-country
skiing enjoys a very special place in
Norwegian culture and people are
passionate about it perhaps in the
same way that the Germans are about
soccer. In Norway every boy and girl
Axel Strotbek and Bjørn Dæhlie
The next
success matters,
not the
previous one”
Cross-country skier Bjørn Dæhlie and Audi CFO
Axel Strotbek discuss goals, discipline, success
and the common ground between competitive
sport and being the market leader.
Bjørn Dæhlie and Axel Strotbek (right) in front of the 13.5-meter high Audi hill
at Munich Airport. It was constructed for the presentation of the new A6.
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PHOTOS | FRANK BAUER/GETTY IMAGES
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