Audi 2010 Annual Report Download - page 165

163
Management Report
132 Audi Group
141 Business and underlying
situation
156 Financial performance
indicators
159 Social and ecological aspects
159 Employees
162 Audi in society
163 Location-based
environmental aspects
167 Product-based
environmental aspects
173 Risks, opportunities
and outlook
183 Disclaimer
AUDI GROUP PARTNERSHIPS WITH UNIVERSITIES
Ingolstadt location
•INI.FAU – Ingolstadt Institutes
of Friedrich-Alexander
University Erlangen-Nuremberg
Since 2006; focus: Information
Technology and New Materials
•IAF – Institute for Applied
Research, Ingolstadt University
of Applied Science
Since 2004; focus:
Development and Production
•INI.KU – Ingolstadt Institutes of
the Catholic University of
Eichstätt-Ingolstadt
Since 2008; focus:
Human Resources, Leadership,
Purchasing
•INI.LMU – Ingolstadt Institutes
of Ludwig-Maximilian University
of Munich
Since 2008; focus:
Human Resources, Marketing
and Sales
•INI.TUM – Ingolstadt
Institutes of the Technical
University of Munich
Since 2003; focus: Driving
Analysis, Simulation
•INI.UniBw – University of the
Federal Armed Forces, Munich
Since 2010; focus:
Leadership and Electric
Mobility
Neckarsulm location
•HIN –Neckarsulm University
Institutes: Karlsruhe Institute
of Technology (KIT), University
of Stuttgart and Heilbronn
University
Since 2005; focus: Engines
and Lightweight Design;
Human Resources, Production
and Logistics
Győr location
•Audi Hungaria Chair of
Internal Combustion Engines –
SZE Győr
Since 2008; focus: Engine
Manufacturing and Technology
•AHI – Audi Hungaria
Institutes:
Technical University of
Budapest and SZE Győr
Since 2006; focus: Engines
and Production
Other cooperation partners
•EBS – European Business School,
Oestrich-Winkel
Since 2007; focus: Human
Resources Management and
Business Administration
•ALL – Audi Logistics Laboratory,
Fraunhofer Institute for Material
Flow and Logistics (IML),
Dortmund, Graduate School of
Production Engineering and
Logistics, Technical University of
Dortmund
Since 2007; focus: Logistics
LOCATION-BASED ENVIRONMENTAL ASPECTS
As a company that operates worldwide, the Audi Group actively embraces the principle of social
responsibility. The idea of sustainable management, resting on ongoing efforts to reconcile
economy and ecology, is therefore an integral aspect of the corporate strategy. The Audi Group
recognizes the importance of maximum efficiency and the preservation of resources in every
area of the Company and is therefore a pioneer of location-based environmental protection in the
automotive industry both in Germany and abroad. Environmental compatibility is thus a funda-
mental consideration in the development and production of an Audi vehicle. As well as contin-
ually implementing measures to improve the efficient use of resources, the Audi Group exercises
its environmental responsibility through its extensive involvement in numerous initiatives. The
Company for instance maintains a constant dialog with politicians, associations, government
agencies and journalists about its environmental philosophy, and is also deeply involved in joint
projects between government and industry. Its renewed participation in now the fourth Bavarian
Environmental Pact emphasizes how the Audi Group’s environmental commitment goes far
beyond the statutory requirements. It believes this is the only way to achieve the goal of en-
hanced innovativeness harnessed to an environmentally acceptable and thus sustainable form of
economic growth.
Accreditation
Organizational measures within its environmental management systems and pioneering tech-
nologies provide a basis for steadily reducing pollution at all its locations. Regular internal reviews
and external auditing of all production facilities testify to these ongoing efforts. In recognition
of its environmental activities, the Company bears the European Union’s symbol of environmental
excellence as a mark of its efforts to protect the environment. All locations in the Audi Group are
thus validated under the European Union’s EMAS (Eco Management and Audit Scheme), which
goes well beyond the minimum standards required. In 1995, the Company became the first
premium-segment carmaker to be awarded this prestigious certification for its Neckarsulm