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Audi
2010 ANNUAL REPORT
New departures
The next chapter in mobility.

Table of contents

  • Page 1
    2010 ANNUAL REPORT Audi New departures The next chapter in mobility.

  • Page 2
    Audi Group Key Figures 2010 Production Cars Engines Deliveries to customers Audi brand Germany Outside Germany Lamborghini brand Other Volkswagen Group brands Workforce Revenue EBITDA 1) Operating profit Profit before tax Profit after tax Operating return on sales Return on sales before tax ...

  • Page 3
    ... of the individual markets vary considerably. That makes us even more proud of the determination with which Audi has stuck to its chosen course. We posted a new record for deliveries to customers, something that nobody would have imagined possible at the start of the year. And our key financial...

  • Page 4
    Report of the Supervisory Board ever before, it established a new record for deliveries to customers in selling 1,092,411 Audi vehicles. The Audi Group thus substantially improved its key financial indicators and posted new record highs for revenue and operating profit. In 2010 the Company was ...

  • Page 5
    ... confirmed the Annual Financial Statements of AUDI AG and the Consolidated Financial Statements of the Audi Group, as well as the Management Reports for AUDI AG and the Audi Group for the 2010 fiscal year, and in each case issued its unqualified certification. The members of the Audit Committee...

  • Page 6
    The Board of Management Axel Strotbek Finance and Organization Michael Dick Technical Development Rupert Stadler Chairman of the Board of Management 4

  • Page 7
    Thomas Sigi Human Resources Peter Schwarzenbauer Marketing and Sales Frank Dreves Production Ulf Berkenhagen Purchasing 5

  • Page 8
    The Board of Management New departures The next chapter in mobility The automotive industry faces the biggest challenges in its history. With an integrated concept, Audi is seeking to become the world's leading premium brand in the long term. 6

  • Page 9
    3D A N I M A T I O N | IMAGE REFINER Y GMBH 7

  • Page 10
    ... Board of Management 8 PHOTOS | A U D I A G (2); C L A U D I A KE M P F T he world is changing at a rapid pace - including its politics, the structures of the international economy and the social value systems. The worldwide financial and economic crisis further accelerated these developments...

  • Page 11
    ...continue to work in a focused way on our sustainable profitability. This also means that we want to continue to finance all of our investments from the operating cash ï¬,ow and use our sales and profit goals to make Audi the leading premium carmaker worldwide. Michael Dick, Technical Development...

  • Page 12
    ... time we have to keep our eye on the costs. And we will devote ourselves even more intensively to the global challenge in the future. That means that we will supply a worldwide manufacturing network with material. This goes hand in hand with shorter product cycles, a variety of derivatives and an...

  • Page 13
    ... open. For our customers, whose creative ideas we want to integrate into our products starting as early as the development process. And who can configure their Audi exactly as they wish with downloadable apps. For new business models, because we believe that new mobility concepts only make sense...

  • Page 14
    ... transmission. A question of faith Audi is competing again in the 24 Hours of Le Mans. 60 63 64 Mobility Vision 2030 How architects imagine future city life. A ray of light in Solar Valley Rupert Stadler exchanges opinions with the mayor of the Chinese solar city. Networked in Las Vegas Audi...

  • Page 15
    ... energy generation. 106 "The next success matters, not the previous one" Audi CFO meets cross-country skiing legend. 109 Best times 110 Against the wind Not only cars have to go through the Audi wind tunnel. 116 The fiery Italian 700 hp, 12 cylinders - the new lightweight Lamborghini. 122 "Start...

  • Page 16
    ... of mobility. Watch an Audi designer at work and experience a racing legend testing an electric sports car. Take a look at interviews and spectacular photo productions. It's all possible with the multimedia Audi Annual Report. The mobile site The Audi 2010 Annual Report to go: On the mobile portal...

  • Page 17
    Lifestyle Efficiency The Audi Board Energy Best times Mobility You can navigate through the innovative website entirely without mouse, keyboard or touchscreen - thanks to your webcam. Move your hand in front of the camera and scroll through the virtual world of Audi. It may sound like magic, but ...

  • Page 18
    Audi the pioneer Electric mobility A vision becomes reality Setting off for the future: True to its motto "Vorsprung durch Technik," Audi also wants to become the leading premium manufacturer of electric vehicles. 16

  • Page 19
    Open-top sports car with plug-in hybrid drive - the Audi e-tron Spyder. "Just as the name quattro has become synonymous with all-wheel drive, e-tron will become the Audi brand name for electric mobility." Rupert Stadler, Chairman of the Board of Management of AUDI AG PHOTO | PICTURE:SER VICE ...

  • Page 20
    ... all-wheel drive, e-tron will become the Audi brand name for electric mobility," says Rupert Stadler, Chairman of the Board of Management of AUDI AG. Electric cars are expected to no longer be a niche product, but rather a natural part of the product range in not more than ten to 15 years. "There...

  • Page 21
    ...1,350 kilograms, two electric motors on the rear axle with a total output of 150 kW (204 hp); range is as much as 250 kilometers. • e-tron Silvretta - in July 2010, Michael Dick, Member of the Audi Board of Management for Technical Development, and factory driver Lucas Luhr piloted the technology...

  • Page 22
    ... mobility. Design, driving dynamics, efficiency and lightweight construction will continue to be decisive factors in the future. Dietrich Engelhart, who is Head of Vehicle Electrification Strategy at Audi, feels that customer delight will continue to be key to success in the future. "Customers...

  • Page 23
    ...tron is an innovative Mega City Vehicle (MCV) with electric drive and a single-rotor engine with generator. The study's total range is up to 250 kilometers. e-tron Spyder The study of an open-top sports car demonstrates the potential of the plug-in hybrid drive. A twin-turbo V6 TDI produces 221 kW...

  • Page 24
    ... the vehicle using a smartphone, for instance. The connection of the car to Fleet test Electric mobility in practice In order to investigate electric driving in practice more closely, Audi will be joining three project partners - the energy supplier E.ON, the Munich public utility company SWM...

  • Page 25
    ...team of Audi development engineers and scientists from a variety of universities, research institutions and startup companies have been working since fall 2009 on the development of a new total concept, from the body to the battery to the power electronics. This is part of the e-performance research...

  • Page 26
    Moderne Pioniere Modern pioneers discover the world They are visionaries in their fields: Explorers, artists and engineers keep on going beyond the limits of our imagination. These modern pioneers not only break records but also open our eyes to new horizons. 24

  • Page 27
    ... from the North to the South Pole - under his own power and with Audi's technical support (p. 26). 26 The last great adventure Johan Ernst Nilson, adventurer and explorer, wants to travel from Pole to Pole. Triumphing over silence Tai Lihua dances to music - a music she will never hear. The Web...

  • Page 28
    Modern pioneers 26 PHOTOS | J O H A N E R N S T N I L S O N ; N A S A I M A G E S.O RG

  • Page 29
    ... climbing Mount Everest - the highest mountain in the world. From Pole to Pole The last great adventure The Swede Johan Ernst Nilson wants to travel from the North Pole to the South Pole in 2011. The Audi brand will be assisting him by providing ultramodern technology, materials and logistics...

  • Page 30
    Modern pioneers Johan Ernst Nilson, 40, adventurer and explorer. 28 PHOTOS | TOM SÃ"LO

  • Page 31
    ... nice here," he says, walking through the cold chamber in the Audi Wind Tunnel Center in Ingolstadt. A thin sheet of ice has already formed on its steel walls, and the Swede has already been enjoying the deep freeze for half an hour. Normally, it is car models that are tested here for their winter...

  • Page 32
    ... against continuous sub-zero temperatures? How to shoot a film if you can hardly move your fingers? Questions to which Nilson had to find answers. Audi engineers helped him in the search for solutions. With Audi's support, sled experts from Acapulka developed a super-fast special-purpose sled...

  • Page 33
    ... the South Pole. " I will be following in the footsteps of those great explorers from a century ago. With the difference that I will be far better equipped." Johan Ernst Nilson The clear forms and dynamic lines of Audi design can also be seen in the initial concepts for the expedition sled. 31

  • Page 34
    Modern pioneers Audi designers and lightweight design experts consult with sled builder Alexander Bierwald from Acapulka (second from right). In 2007, Nilson set out on the first zerocarbon ascent of Everest. The photo was taken when he reached 8,000 meters. The surface of the ice is thus as ...

  • Page 35
    ... Egger, Head of Design for the Audi Group, in the Audi Design studio in Munich. Interview "We always first think of the material and of how to use it in an authentic manner" Wolfgang Egger's product design team is developing a carbon sled for Johan Ernst Nilson's expedition, working jointly with...

  • Page 36
    ...travels to journalists and at Audi dealerships, in order to enhance the growing ecological awareness in the world. Audi is assisting Nilson by providing a car that will accompany him from Canada to Tierra del Fuego. "Audi is not my sponsor, but a partner," Nilson professes, "we're a team." Customers...

  • Page 37
    ... Pole and thus one of the world's last uncharted points. t was a historic race: 100 years ago Briton Robert Falcon Scott (1868 - 1912) and Norwegian Roald Amundsen (1872 - 1928) competed to be the first to reach the South Pole. They traveled along different routes. Amundsen chose an unknown path...

  • Page 38
    Modern pioneers 36

  • Page 39
    ... /E Y E V I N E /P I C T U R E P R E S S A dancer in a silent world Triumphing over silence From Milan's La Scala to New York's Carnegie Hall, Chinese Tai Lihua is celebrated on all the world's greatest stages. Like no other dancer, she is in step to the music - a music she will never hear. PHOTO...

  • Page 40
    ...Lihua uses sign language to instruct members of the ensemble (left). On stage, the dancers put their instructions to work (above). person can fight for their dreams as long as they live," signs Tai Lihua silently. Using her hands to communicate, the 34-year-old Chinese woman's use of sign language...

  • Page 41
    Exuding hope Tai Lihua says: "One should look at the unfortunate side of life through the filter of a happy heart." 39 39

  • Page 42
    ... in IT The Web - for everyone, anytime, anywhere Over 20 years ago, Tim Berners-Lee co-invented the World Wide Web. Today he is investigating models that will allow people to communicate in the coming age of mobility. 40 PHOTO World Wide Web co-inventor Tim Berners-Lee has been teaching at the...

  • Page 43
    ... anywhere in the world that isn't online. Berners-Lee sees the future of the Web in open, linked data, a system for interlinking information to make it freely accessible to everyone. Thus he recently created a government website that offers the public access to data acquired by the government...

  • Page 44
    ..., the LRV required little energy to move. But due to the lack of atmosphere, the traditional combustion engine with gasoline or diesel fuel did not work. The solution was an electric drive system. When David Randolph Scott is asked how he learned to drive on the moon, the 78-year-old has to laugh...

  • Page 45
    ..., rollover-resistant to 45 degrees on all sides. But the top speed was nothing to write home about: The relatively light vehicle, weighing 210 kilograms, achieved only 14 kilometers per hour. Fast enough for Scott. If you go too fast, you can't tell where the bumps are. The LRV bounces over...

  • Page 46
    David Randolph Scott, astronaut The Air Force Colonel was Commander of the Apollo 15 mission. On July 31, 1971, the American was the first person to drive a vehicle on the lunar surface. In the dusty gray of the lunar surface, navigation is a problem. Especially at a time when there was no GPS, ...

  • Page 47
    ... dust." David Randolph Scott Drive system The lunar rover was driven by four electric motors - one on each wheel. Many electric vehicle studies make use of this same idea today. Battery Power in the LRV was supplied by two 36 volt batteries. They lasted for a total of 92 kilometers, but were...

  • Page 48
    ... Navigation of the future Remeasuring the world There are still white patches on the world map. And so, the Earth is currently being remeasured by satellites. Accurate to two meters and in 3D. A revolution - for navigation systems, too. 46 PHOTO | GERMAN REMOTE SENSING DATA CENTER OF THE DLR

  • Page 49
    ... what you might call the "navigator" descendants of Humboldt and Gauss are at work. Some 150 years after their death, their dream of navigating with high levels of precision might finally be achieved. In Oberpfaffenhofen, 200 DLR employees are in control of the two most important navigation and...

  • Page 50
    ...routes are very important for electric cars in particular, as every recharging stop is a time-consuming matter. "Thus it might be possible to make a round trip on a single battery charge," says Dr. Reitzner. He and his team also use a backup system, which is currently showing its strengths in cities...

  • Page 51
    ... at the Audi Lightweight Design Center. A visit. 54 The groundbreaker The Audi Q5 hybrid quattro* will go into production in 2011. 58 The perfect moment Olympic fencing champion Britta Heidemann tests the S tronic. 60 A question of faith Audi developed a new racing car for Le Mans in just one year...

  • Page 52
    The rear lid of the Audi R8 GT* is made of carbon fiber-reinforced plastic (CFRP). This is the ideal material for a high-performance sports car owing to its minimal weight and high strength. 50

  • Page 53
    ...future is to reverse the weight spiral," says Michael Dick, Member of the Board of Management for Technical Development at AUDI AG. Audi has incorporated a large number of groundbreaking innovations in lightweight design into production models. The reversal of the weight spiral harbors significant...

  • Page 54
    ...needed in the early development phase of a new model," says Albrecht Reimold, Neckarsulm Plant Manager, "primarily with respect to subsequent economical use in highvolume production." More than 13,000 people work at Audi's Neckarsulm site. The A8 and the R8 are among the cars built in the spotlessly...

  • Page 55
    ... roof, the side walls, the doors and the cover panels - are added. "The key factor is the joining technology," explains Elend. "We mostly use joining techniques developed and patented by Audi for production." The perfect interplay throughout the entire process chain - from development and planning...

  • Page 56
    ... novelty The groundbreaker In 2011, Audi will launch the Q5 hybrid quattro*, the first volume-produced Audi to combine a gasoline engine with an electric motor. It is the forerunner for an entire family of hybrid models. 54 * Fuel consumption and emission figures at the end of the Annual Report

  • Page 57
    ...the driver right from the start. As soon as the driver releases the T brake, the vehicle proceeds solely on electric power and thus with zero local emissions. The car can be driven at up to 100 kilometers per hour in this electric mode without the support of the gasoline engine. This ability makes...

  • Page 58
    ...a number of different operating modes: with the combustion engine alone, with the electric drive alone or in hybrid mode, in which the two systems work together. These modes are managed fully automatically using the hybrid manager in the engine control unit. Power transfer is by means of an 8-speed...

  • Page 59
    ... driver assistance systems normally found only in full-size models. One new feature is the connection to the Internet via the optional Bluetooth car phone. A UMTS module retrieves news and weather information from the World Wide Web to the vehicle. The hybrid SUV also uses the fast connection...

  • Page 60
    Efficiency S tronic The perfect moment Olympic women's fencing champion Britta Heidemann and the Audi S tronic dual-clutch transmission have something in common: Both have to respond instantly and precisely. 58

  • Page 61
    ... fencing champion Britta Heidemann talked with Michael Schöffmann, Head of Transmission Development at AUDI AG, at the Audi Forum Ingolstadt. "The S tronic has some tricks of its own," Schöffmann responds. Sensors measure how fast the driver is accelerating, and whether he is going uphill or...

  • Page 62
    Efficiency Racing: 24 Hours of Le Mans A question of faith Audi needed just one year to develop the R18, a completely new Le Mans prototype with which the brand hopes to claim its tenth victory in France on June 11. An amazing feat on the fast track. The Audi R18 is a new development: the carbon...

  • Page 63
    ...Hours of Le Mans - could hardly be more different. And yet they share a striking similarity: faith. It is the lifeblood of both. On June 11 this year, the world will see whether Audi placed its faith wisely. In a completely new car, a diesel engine and a roof, after nine victories with open Le Mans...

  • Page 64
    ... Wolfgang Ullrich, Head of Audi Motorsport, explains it like this: "It was clear to us that we had to develop a car with a roof if we wanted to compete for the checkered ï¬,ag at Le Mans. A closed car simply cuts through the wind better." A daunting challenge awaits the cars and the drivers. In this...

  • Page 65
    ... of the cities. A ray of light in Solar Valley The Chinese city of Dezhou is relying on solar energy - Audi too. Networked in Las Vegas Audi and the infotainment technologies of the future. 72 76 78 Pure pleasure Architect Meinhard von Gerkan tests the A8 L* - the executive office on wheels. 82...

  • Page 66
    ... Architecture competition Vision 2030 The Audi Urban Future Award honors visionary urban planning concepts that focus on mobility in urban spaces. It began in 2010, with five architecture firms from all over the world considering the future of the cities. 64 PHOTO | J. MAYER H. ARCHITECTS

  • Page 67
    The windscreen is transformed into a touchscreen; people and buildings are constantly exchanging data - this is how Jürgen Mayer H. envisions the digital city of the future. 65

  • Page 68
    ... for the Mies van der Rohe Award's Emerging Architect Special Mention (2003) and the bronze Holcim Award Europe (2005) for sustainable architecture. "The ï¬,ood of data from communication systems will wash the city clean of traffic signs, traffic lights and parking garages." Jürgen Mayer H. 66 66

  • Page 69
    ... age ï¬,oods the city. Mobility Free of traffic lights and signs is how Jürgen Mayer H. envisions the city of the future (above); he calls his virtual metropolis "Pokeville" (center). | J. M A Y E R H . A R C H I T E C T S (4); A U D I A G Audi Board of Management Chairman Rupert Stadler...

  • Page 70
    ... cars, Audi has good reason to concern itself with the future of megacities. More than half of the world's population already lives in cities. By 2050 it could be three-quarters of all humanity. While the former metropolis of Venice has been shrinking for many years, more and more urban centers...

  • Page 71
    ...million cars were sold in 2010, this number is expected to grow to more than three million in 2014. "Because of these developments we are faced with a completely new challenge where sustainable individual mobility is concerned," says Rupert Stadler, Chairman of the Board of Management of AUDI AG, in...

  • Page 72
    ... into the car manufacturer's development efforts. They discovered that the future of automotive technology is already within grasp today in Ingolstadt. The fusion of the world of vehicles and the Internet, driver assistance systems, electric mobility, car-2-car and car-2-x communication - that...

  • Page 73
    ..., jury member Rupert Stadler, Chairman of the Board of Management of AUDI AG, Ingolstadt Stefan Sielaff, Head of Audi Design, Ingolstadt Jun Ma, Professor of Automotive Technology, Shanghai Wolfgang Egger, Head of Design for the Audi Group, Ingolstadt Participants, clockwise from top right The...

  • Page 74
    ... CO2 emissions. The Chinese city of Dezhou is pointing the way to overcoming the problem: Municipal authorities and industry are relying on solar energy to power their way out of the climate dilemma. And Audi is also using the power of the sun. For cars, production and a sustainable approach. Time...

  • Page 75
    Each night, the Micro-E Hotel in Dezhou lights up using the stored power of the sun. PHOTO | KATHARINA HESSE 73

  • Page 76
    ... lights sparkle at night, at Audi in Ingolstadt there are no neon ads and no dazzling lights, because here the sun is being used to fuel cars. In future, Audi's electric e-tron models will be powered up in the plant with electricity generated directly from the photovoltaic panels on the plant roofs...

  • Page 77
    ... in less than an hour. A new interstate connecting the Solar Valley to the Chinese capital has already opened. "Now all that we need are recharger stations powered by solar energy," comments Stadler. After all, both firmly agree that in China and in Germany alike the future of our cities will be de...

  • Page 78
    Mobility A grand entrance in the Audi e-tron Spyder: Rupert Stadler (right) and Gary Shapiro, CEO of the Consumer Electronics Association, drive onto the stage together at the start of the International CES 2011. Audi at the International CES 2011 Networked in Las Vegas Audi presented the ...

  • Page 79
    .... His car glides independently to its destination at high speed, safely guided by the on-board electronics. In this key scene from the science fiction thriller "I, Robot," action star Will Smith shares his starring role with a futuristic vehicle bearing Audi's four-ring logo. Hollywood's visions of...

  • Page 80
    ... Rensen starts the 12-cylinder engine, activates the turn signal and filters into the ï¬,ow of traffic. The 8-speed tiptronic transmission shifts as smooth as silk; there's hardly a sound to be heard. Professor von Gerkan is co-founder of gmp (Gerkan, Marg and Partners), a multiple award-winning...

  • Page 81
    ...Olympic Stadium, the New Trade Fair Leipzig, China's National Museum in Beijing and the Maritime Museum Lingang City - all examples of outstanding architecture. The Audi A8 L* is of comparable caliber. A masterpiece, an attestation to the art of progress. Travel in comfort, work with a focus, savor...

  • Page 82
    ... of the adaptive cruise control with stop&go function he has just activated. It is the centerpiece of the Audi pre sense plus driver assistance system, which can make use of radar sensors and a video camera to maintain a selected speed within the system limits on an open stretch of road, and...

  • Page 83
    ...list of noteworthy features goes on: night vision assistant. Park assistance. The light show in the interior with its polar, ivory or ruby/polar realms of color. Without a doubt the all-LED headlights, which automatically more than double the light cone's range at speeds over 110 kilometers per hour...

  • Page 84
    ... on the Audi testing grounds near Munich Airport is ready to go, not a sound can be heard. No rumbling. No hissing. Nothing indicates that the four electric motors on the wheels are waiting to apply their total of 600 Nm of torque as propulsive power - and to do so starting from zero revs. "That...

  • Page 85
    ...electric motors. Mobility Stig Blomqvist rockets down the Audi test track in the Audi e-tron Silvretta. Fast, but without the usual engine noise. Stig Blomqvist was born in 1946 in Ã-rebro, Sweden. In 1984 he became World Rally Champion in an Audi quattro, and was runner-up the following year. He...

  • Page 86
    ..., or all-wheel drive with a Haldex or viscous clutch, the name quattro is an unmistakable trademark from Audi. It stands for propulsion on city streets as well as off-road, even in strong winds, on ice or in snow. One out of every three Audi cars now leaves the assembly line with the quattro...

  • Page 87
    ... e-tron Silvretta and him. On an open area and without limits. Blomqvist swings himself into the driver's seat. Again he puts on the reading glasses, and again the searching look. Then snow swirls into the air. The Audi races away, traveling down the track at high speed. But without the usual sound...

  • Page 88
    Mobility Four valves, low consumption: the 2.0 TDI engine in the Audi A3 TDI clean diesel, the Green Car of the Year 2010. 86 GRAPHIC Sales record: 2010 marked the first time that the Audi brand delivered more than 100,000 vehicles to customers in the United States. | AUDI AG PHOTOS | P RO...

  • Page 89
    ...one-minute Audi commercial was broadcast in 2010 during what is probably the most important American football game in the world. More than 100 million Americans watched the championship game. The commercial was mentioned 1.5 billion times in the media. An unbelievable marketing success for Audi, but...

  • Page 90
    ... 7,800 kilometers from New York to Los Angeles by way of Chicago, Dallas and Las Vegas. At the wheel were 184 drivers from the USA, Europe and Asia. Their mission: to publicize the diesel engine and Audi's TDI ï¬, ï¬,eet. eet. Making the trip were the Q7 3.0 TDI clean diesel, the Q5 3.0 TDI, the A4...

  • Page 91
    ... 94). 90 Styled for the city Agile and sporty: The Audi A1 is the next big thing in the small car class. 94 "The engine compartment will be redundant" Trend researcher Peter Wippermann asks about the future of car design. 98 Three-dimensional customizing The showroom configurator allows everyone...

  • Page 92
    Trend Styled for the city 90 PHOTOS Agile, sporty and refined: The Audi A1 is the next big thing in the small car class. The perfect car for urbane trend-setters and individualists. And where can you meet up with them? In Barcelona, for instance. | TOM SÃ"LO

  • Page 93
    Lifestyle Clever companion To school, to the beach, or to the shops: The Audi A1 gets Daniela Cañeque (left) and her friend Blanca Canals (right) to their destination in style. 91

  • Page 94
    ... roof arch in a contrasting color create a modern look. The Audi A1 is made to appeal to a much younger target group than the other models. "We want to use it to reach successful and technical-minded people between 30 and 40, among others," said Sandra Göres, Head of A1 Product Marketing at AUDI AG...

  • Page 95
    ... when I'm waiting at a traffic light, I really appreciate the start-stop system. As soon as the engine shuts off automatically when I'm at a standstill, I have the feeling I've done something good. For myself and for the environment." Make space! With the A1 she always finds a parking spot - even...

  • Page 96
    ... Wolfgang Egger, Head of Design for the Audi Group, and Stefan Sielaff, Head of Audi Design. One thing they are sure will survive is the steering wheel. The future of the car: Nautical and aeronautical styling trends also inï¬,uence the design of the e-tron Spyder. 94 SKETCH | AUDI AG PHOTO...

  • Page 97
    ... The question is how fast it will gain general acceptance." Stefan Sielaff Stefan Sielaff (left) and Wolfgang Egger (center) were interviewed in Munich by trend researcher Professor Peter Wippermann. T he car of tomorrow - what does it look like? Wolfgang Egger, Head of Design for the Audi Group...

  • Page 98
    ... be the ideal solution? Sielaff: If we succeed in using the electric drive system to have more compact vehicles in big cities, where space is at a premium. That would be a win-win situation for the customer, for society and for technology. Air supply in the front end is still a vital consideration...

  • Page 99
    ... car we can change the complete design." Stefan Sielaff, Head of Audi Design "We'll have to say goodbye to engine noise of the kind we are used to." Wolfgang Egger, Head of Design for the Audi Group an instinctive, emotional component. With the steering wheel, we pursue our dream of power, speed...

  • Page 100
    Lifestyle Configuration Three-dimensional customizing Customers traditionally have not seen their new Audi until the day they pick it up. Showroom configurators now allow customers to design and experience their own virtual Audi. 98 PHOTOS | L U I G I B U S S O L A T I /G E T T Y I M A G E S ...

  • Page 101
    ... consultants at the Ancona Audi Center in Italy already use the 3D configurator with one out of three customers. A Audi customers have a wide range to choose from. The t 3D configurator allows 3 them to assemble t their very own Audi, t step by step - from its s color to its equipment. c 99

  • Page 102
    ... buy an Audi. Their customer consultant uses a touchpad to help them configure. 3D sales Top scores Audi was the first premium manufacturer in Germany to feature 3D configurators at dealerships. Nearly all Audi dealerships in Germany will have them by mid-2011 - and worldwide by 2012. Customers...

  • Page 103
    ... better use of new energy Cross-country skiing legend Bjørn Dæhlie (right) talked to Audi CFO Axel Strotbek about outstanding achievements (p. 106). Offshore wind parks generate eco-energy for electric cars (p. 104). 102 Every cell counts What people and electric cars have in common. The power...

  • Page 104
    ...least as important as the route when it comes to reaching a destination. "Many drivers of conventional cars become nervous as soon as the fuel warning light comes on, even though the next gas station can't be all that far away," says Jens Kötz, Head of Networking and Energy Systems at AUDI AG. "But...

  • Page 105
    ... years to achieve gains in efficiency. Audi uses a trick to speed up their "evolution." The development engineers subject test batteries to permanent charge and discharge cycles on battery test rigs. This accelerated aging helps them to quickly develop new high-voltage batteries with greater energy...

  • Page 106
    ... people will drive electric vehicles in times to come. "And Audi is working at top speed on the future of mobility," confirmed Rupert Stadler, Chairman of the Board of Management of AUDI AG, at the unveiling of the ï¬,eet trial with the Audi A1 e-tron. The increasing importance of electrification...

  • Page 107
    ...modified for use with biofuels, which are obtained from plant raw materials. Last but not least, Audi will of course continuously enhance hybrid and electric drive systems - which are already being put to the test in e-tron models. Yet new vehicle concepts are not the Audi Group's sole contribution...

  • Page 108
    ... sports. Bjørn Dæhlie is the most successful athlete in the history of the Winter Olympics, with eight gold and four silver medals to his name. The Norwegian cross-country skier now runs a skiing and sportswear company and develops wind farms for power generation. Strotbek: You are one of the...

  • Page 109
    ... a small niche with our sportswear for cross-country skiing. But there are parallels: the hunger to be better than the competition, and the unï¬,inching will to overcome Audi Board of Management member Axel Strotbek (left) and the successful winter athlete and entrepreneur Bjørn Dæhlie met for...

  • Page 110
    ...objectives of our research and development work. We are already well on the way to achieving them: Our A3 TDI clean diesel was voted Green Car of the Year 2010 in the United States, the Audi e-tron models are charged up on our factory site in Ingolstadt with power from a photovoltaic plant around 19...

  • Page 111
    ... between Audi factory driver Mike Rockenfeller and soccer player Holger Badstuber (p. 122). 110 Against the wind Car models and Nordic Combined skiers in the Audi wind tunnel. 116 The fiery Italian 700 hp, 12 cylinders - the new lightweight Lamborghini. "Start reflecting, and you'll make...

  • Page 112
    Best times Whether ski jumpers, swimmers or the latest cars - the road to success leads through the wind tunnel. A visit to the storm front. 110 PHOTO | J A N R I E P H O FF/ T A N K M A N A G E M E N T d win the inst Aga

  • Page 113
    Storm-tested The German national Nordic Combined ski team in the Audi wind tunnel. 111

  • Page 114
    ...facility is used to measure wind resistance and wind noise, simulate weather and test aerodynamics. Every new Audi model makes around 250 trips to the wind tunnel before being launched. Air rushes through tunnel openings in front of and behind the cars at speeds of up to 300 kilometers per hour. The...

  • Page 115
    ... be uniform when it arrives at the measurement section. The cars to be tested are placed on roller stands to simulate actual driving situations. A collector gathers up the air again and returns it to the fan. Fan Corner baffles Measurement section Collector Nozzle Roller stand Speedy descent...

  • Page 116
    In a tuck Austrian skier Stephan Görgl tests the wind resistance of his racing suit. 112 PHOTOS | I M A G O /G E P A P I C T U R E S ; A U D I A G

  • Page 117
    ... manufacturer also chose the Audi wind tunnel for ï¬,ight miles," he says. testing a model of its latest high-speed train. And, of The man with the red helmet spreads his legs slightly so course, the Audi DTM and Le Mans racing cars are brought to that his skis form a large V. "Tense up your body...

  • Page 118
    ... powerful? How many cylinders? But these questions can't initially be expressed upon first meeting the car. The senses are still too dazzled when the latest supercar from the Lamborghini brand swoops past you at its top speed of 350 km/h on the Pista di Nardò, the famous highspeed testing track...

  • Page 119
    ...manage the ï¬,ow of information between the departments at Lamborghini and Audi. And "834" is her baby. Since the beginning of the development work, the engineer has guided the challenging, ambitious and trendsetting project. Challenging because the car was not the only thing that needed to be fast...

  • Page 120
    ... to sprint from zero to 100 km/h. But even at over 250 km/h, it continues to drive on powerfully to its top speed as if the natural laws of air and road resistance do not apply. But the engine is not just extremely powerful and high-revving - it's also very compact and light. From each kilogram...

  • Page 121
    ... for everyday use. Gear changes are almost twice as fast as with its predecessors. Setting technology trends rather than merely following them - a standard that every Lamborghini must fulfill. But a car with the bull on the hood also has to embody a tradition, and the number of cylinders is just...

  • Page 122
    ... got that typically masculine Lamborghini sound" Do you like to drive fast? Yes I do, and always have. I like driving cars in general. So you drive your company Lamborghini to work? Oh, no. I drive my Audi A3. It's a great car. The project for the successor to the Murciélago started in 2007. Was it...

  • Page 123
    ...But before that point arrived, Anna Trevissoi had to drive many laps on the test track in Nardò with her 834. "Driving it is a huge surprise, since because of its design you expect it to be a very dangerous car." But behind the wheel, the driver quickly discovers the opposite. "Due to the stability...

  • Page 124
    ... talk shop "Start reflecting, and you'll make mistakes" Mike Rockenfeller is a racing driver who has been interested in soccer ever since his childhood. Holger Badstuber is a soccer player who likes driving fast cars. The two professionals met up to swap notes on the importance of speed, endurance...

  • Page 125
    PHOTO | DAVID KÃ-NGISMANN/TANK MANAGEMENT 123

  • Page 126
    ... 24 Hours of Le Mans. The car needs to be fast, to start with. Then a racing driver needs to drive fast and have good reactions if he wants to win. But every race presents the drivers with a different set of challenges. In a sprint race like the DTM, top speed on bends and straights are important...

  • Page 127
    ... important in motor sport. "Our 2010 win at Le Mans is a good example," explains the 27-year-old. "We soon worked out that we weren't going to be the fastest." Instead, a change of strategy was called for: to protect the engines and concentrate on endurance, rather than push the cars to the limits...

  • Page 128
    Rubrik The faces behind the stories in the Audi Annual Report Former world rally champion Stig Blomqvist at the photo shoot on the Audi testing grounds in Munich. Olaf Tamm Photographer, Hamburg "For me, the most exciting thing about photography is that you can capture moments, situations and ...

  • Page 129
    ... to do the driving himself. Automotive and technical editor Sven Schulte-Rummel, 33, loves racing at classic car events. ILLUSTRATIONS | ANJE JAGER PHOTO | Nele Justus Freelance journalist, Hamburg She loves nice things and writes about them too: Nele Justus, 31, enjoys good design, jazz and...

  • Page 130
    ...scal year the Audi Group displayed its international competitiveness impressively and achieved historic peak figures for production, deliveries and in all key financial performance indicators. Deliveries to customers The Audi brand achieved the strongest sales figures in its history in 2010. In...

  • Page 131
    .... The Audi Group increased its total investment volume in 2010 by more than 16 percent to EUR 2.1 billion. The investments were focused primarily on new products and technologies of the future. At the same time, the largest investment program in the Company's history was adopted for the years 2011...

  • Page 132
    ..., which is powered solely by electricity. The Audi Group's plans calling for the biggest investment program in company history are primarily aimed at developing new, attractive products and advanced technologies such as hybridization and electric mobility. Over the next five years more than EUR...

  • Page 133
    ...figures for the vehicles named in the Management Report of the Audi Group are listed from page 249 onward. 184 Consolidated Financial Statements of the Audi Group at December 31, 2010 Income Statement Statement of Recognized Income and Expense Balance Sheet Cash Flow Statement Statement of Changes...

  • Page 134
    .... Group structure and principal group companies The headquarters of the Audi Group are located in Ingolstadt, where Technical Development, Sales and Administration as well as the greater part of vehicle manufacturing operations are based. The Audi A3 and A3 Sportback models, the A4 car line...

  • Page 135
    133 AUDI HUNGARIA MOTOR Kft., GyÅ'r (Hungary), manufactures engines for the Audi brand, for other Volkswagen Group companies and for third-party customers, and also builds the models of the TT car line jointly with the Ingolstadt plant. This location, the expansion of which was announced in 2010, ...

  • Page 136
    ... Financial Statements. Control and profit transfer agreements exist both between Volkswagen AG and AUDI AG, and between AUDI AG and its principal German subsidiaries. The following companies were consolidated within the Audi Group during the course of 2010: Audi (China) Enterprise Management...

  • Page 137
    ... 137 138 140 Management Report Audi Group Structure Strategy Shares Disclosures required under takeover law Corporate management declaration Compliance System of remuneration for the Supervisory Board and Board of Management Business and underlying situation Financial performance indicators Social...

  • Page 138
    ... customers with their emotional design, sportiness, efficiency and everyday suitability. The market launch of the ultra-sporty models S5 Sportback, RS 5 Coupé and R8 Spyder as well as improved versions of the Audi A3 and Audi TT car lines were also part of the stunning new product portfolio...

  • Page 139
    ... prices picked up again. The positive trend was further bolstered by companies' surprisingly good quarterly figures. Trading prices worldwide therefore continued to climb through the end of 2010. German stock markets were initially dominated by price losses at the start of the year. The German Share...

  • Page 140
    ... and initially suffered losses of up to 15 percent in the first quarter, Audi shares started 2010 with gains. In the very first two weeks of trading, its shares were a good 15 percent up on the position at the start of the year. Between then and May, the trading price moved sideways in a corridor...

  • Page 141
    ... 140 140 141 Management Report Audi Group Structure Strategy Shares Disclosures required under takeover law Corporate management declaration Compliance System of remuneration for the Supervisory Board and Board of Management Business and underlying situation Financial performance indicators Social...

  • Page 142
    ... parent company that are conditional on a change of control following a takeover bid AUDI AG has not reached any key agreements that are conditional on a change of control following a takeover bid. Nor has any compensation been agreed with members of the Board of Management or employees in the event...

  • Page 143
    ...141 Audi Group Structure Strategy Shares Disclosures required under takeover law Corporate management declaration Compliance System of remuneration for the Supervisory Board and Board of Management Business and underlying situation Economic environment Research and development Procurement Production...

  • Page 144
    ... of premium vehicles saw their market shares recover. The diesel share of total first-time registrations in 2010 rose year on year by 11.2 percentage points to 41.9 percent and thus approached the long-term level again. In 2009 the sharp rise in car purchases by private customers, who mainly wanted...

  • Page 145
    ... a large number of innovations to production maturity in the past fiscal year. An average total of 6,987 (6,599) people were employed in the Research and Development area of the Audi Group in 2010. This total comprised 6,365 (6,308) at AUDI AG, 134 (126) at AUDI HUNGARIA MOTOR Kft. GyÅ'r (Hungary...

  • Page 146
    ... Sportback models launched in 2010 and the appearance of the new A6, the Audi brand is providing the option of a WLAN hotspot for wireless on-board Internet access in combination with the optional Bluetooth car phone online. This feature enables rear passengers to connect up to eight mobile terminal...

  • Page 147
    ... in 2010. The system actively helps the driver to stay in the lane by means of gentle steering impulses, bringing greater driving comfort particularly on highways and main roads. If the activated system detects lane markings and the car is traveling at a speed of at least 65 km/h, Audi active lane...

  • Page 148
    ...of making the Audi brand the leading premium manufacturer of electric vehicles in the long term, the Audi Group again put considerable effort into developing electric drive in the past fiscal year. In Ingolstadt the Company opened a new development and test center for electrified drivetrains in 2010...

  • Page 149
    ... objective of making the country a lead market for electric mobility. Michael Dick, member of the Board of Management of AUDI AG with responsibility for Technical Development, is chairing the "Standardization and Certification Work Group" that is part of this initiative. The work group has already...

  • Page 150
    ... speeding up communication for all parties involved. P RO D U C T IO N The Audi Group substantially increased car production in fiscal 2010 to the record total of 1,150,018 (932,260) vehicles, reflecting the market's positive development and the launching of a large number of new products. It built...

  • Page 151
    ...A5 and Q5 car lines. In addition, it manufactured 105,341 (51,665) parts sets for CKD assembly at the Changchun plant (China), and at the Indian plant in Aurangabad. The production volume at the Ingolstadt plant consequently totaled 658,351 (566,158) units. The number of vehicles built at Neckarsulm...

  • Page 152
    ... by 2012, at a total outlay of EUR 90 million. It was also announced that the Audi e-tron, of which a small number will come onto the market at the end of 2012, will be built at Neckarsulm. Automotive Lean Production Award In September 2010, AUDI AG repeated the previous year's feat of winning the...

  • Page 153
    ... Audi deliveries in Japan in 2010. 17,251 (15,854) vehicles, 8.8 percent more Audi models than in the previous year, were delivered to customers. Management Report 132 141 141 143 147 148 150 156 159 173 183 Audi Group Business and underlying situation Economic environment Research and development...

  • Page 154
    ... a start-stop system with automatic transmission. In September the brand with the four rings then unveiled a new top engine version for the car line. This model has a twin-charged 1.4 TFSI engine developing 136 kW (185 hp) which, combined with the 7-speed S tronic dual-clutch transmission, provides...

  • Page 155
    ... sporty models were added to the A5 car line in 2010: the S5 Sportback and the RS 5 Coupé. The S5 Sportback was available from the start of the year, equipped with the powerful 3.0 TFSI engine with an output of 245 kW (333 hp), plus 7-speed S tronic and quattro permanent all-wheel drive as...

  • Page 156
    ... driver assistance systems such as the night vision assistant and the Audi pre sense safety system make their first appearance in the new A8. With the option of all-LED headlights, which realize all lighting functions by means of light-emitting diodes, the Audi brand is making cutting-edge lighting...

  • Page 157
    ...-cylinder 4.2-liter engine and developing 316 kW (430 hp). In total, 3,166 (3,074) vehicles of the R8 car line were delivered to customers in the period under review. Supercars of the Lamborghini brand The Italian supercar manufacturer Lamborghini added to its product range in the year under review...

  • Page 158
    ...positive development in revenue. Revenue for the Lamborghini brand reached the previous year's level. In addition to models of the Audi and Lamborghini brands, the Audi Group sells vehicles of the Bentley, SEAT, Å koda, VW Passenger Car and VW Commercial Vehicle brands through the sales subsidiaries...

  • Page 159
    ...lower market interest rate for cash and cash equivalents invested. On the other hand, the investment result performed very positively. Management Report 132 141 141 143 147 148 150 156 156 158 159 159 173 183 Audi Group Business and underlying situation Economic environment Research and development...

  • Page 160
    ...in this line item is also due in particular to the higher amount of cash and cash equivalents as well as to higher investments in securities. The Audi Group increased its total capital investments to EUR 2,146 (1,844) million in the 2010 fiscal year. In allocating its financial resources the Company...

  • Page 161
    ...LO G IC A L A S P E C T S E M P LOY E ES Workforce Average for the year Domestic companies of which: AUDI AG Ingolstadt plant Neckarsulm plant Foreign companies of which: AUDI BRUSSELS S.A./N.V. AUDI HUNGARIA MOTOR Kft. Lamborghini Group VOLKSWAGEN GROUP ITALIA S.P.A. Employees Apprentices Employees...

  • Page 162
    ... the plant extensions at AUDI HUNGARIA MOTOR Kft., GyÅ'r (Hungary), the management and Works Council therefore recently agreed on a guarantee of employment for AUDI AG employees until the end of 2014. The employment guarantee enshrined in the agreement "Audi's Future - Performance, Success, Sharing...

  • Page 163
    ... since summer 2006. By the end of 2010, for example, a total of around 30,000 employees had taken a voluntary health check-up. This thorough preventive health check can be taken during working hours and includes lab tests and an in-depth consultation with a physician. The number of Audi employees...

  • Page 164
    ...-built Audi A6 L with long wheelbase. Heilbronn University became a new research partner of the existing Audi Neckarsulm University Institutes in April 2010. This new research partnership will be working mainly in the research fields of engine development and lightweight design. A new research...

  • Page 165
    ... Since 2005; focus: Engines and Lightweight Design; Human Resources, Production and Logistics 132 141 Management Report Audi Group Business and underlying situation Financial performance indicators Social and ecological aspects Employees Audi in society Location-based environmental aspects...

  • Page 166
    ..., the production and supply facilities are key areas offering scope for permanent efficiency gains. For example, when the engine test benches at Neckarsulm are running, they can generate power for use at the plant by being connected up to generators. The use of an extra-light body manufacturing tool...

  • Page 167
    ... Technical solutions such as a modern combined heat, power and refrigeration plant at Ingolstadt as well as heat recovery systems and the use of district heating have furthermore proved very successful for the Audi Group. The district heating contract for the Ingolstadt plant concluded in 2009 means...

  • Page 168
    ...years now. Up to 70 percent of all vehicles are shipped to their destination on freight trains. Ingenious systems help to make optimum use of the packaging and transport facilities. In August 2010 the Audi Group became the first company in Germany to ship its cars from its headquarters in Ingolstadt...

  • Page 169
    ... modules covering a further 7,500 square meters of the new body shop for the Audi A3 were subsequently installed in 2010, bringing the total area set aside for this technology to around 19,000 square meters. The newer modules bring the total yield of all photovoltaic systems at the Ingolstadt plant...

  • Page 170
    ... 2010" â-º Launch of start-stop system and driver information system with efficiency program â-º Presentation of Audi e-tron and test drives â-º "Green Car of the Year Award" for the A3 TDI clean diesel â-º 1st win for Audi R10 with 12-cylinder TDI engine in 24 Hours of Le Mans â-º Launch of Audi...

  • Page 171
    ...Assistance systems â-º Economical route guidance â-º Dynamic congestion avoidance â-º Gear-change indicator â-º Audi adaptive cruise control with stop&go function â-º LED daytime running lights â-º Driver information system with efficiency program â-º Audi drive select with "efficiency" mode Driving...

  • Page 172
    ...the individual vehicle systems such as engine, transmission, suspension and air conditioning to realize an efficiency gain of up to 13 percent. Thanks to its integration into Audi drive select, it is activated conveniently simply at the push of a button. THE NEW "EFFICIENCY" MODE efficiency comfort...

  • Page 173
    ... large number of items from the modular efficiency platform. The systematic application of lightweight design for the body, engine and transmission has reduced the vehicle weight, for example. Highly efficient automatic air conditioning, innovative thermo-management, the start-stop system and energy...

  • Page 174
    .... Likewise the new A6 Sedan with front-wheel drive and developing 150 kW (204 hp) uses just 5.2 liters of diesel over 100 kilometers, representing COâ,, emissions of 137 g/km. The even more sporty version of the six-cylinder model with an output of 180 kW (245 hp) and quattro drive manages on a mere...

  • Page 175
    ... global markets in future. This makes it more difficult for companies to draw up long-term plans and forecasts, which are consequently significantly less reliable. The Audi Group has comprehensively responded to this development and installed a central risk management system in the past fiscal year...

  • Page 176
    ... Group companies' individual financial statements. Group Auditing in addition conducts examinations to support the internal control process for financial reporting purposes. Group Accounting at AUDI AG has used the Volkswagen Consolidation and Corporate Steering System (VoKUs) in close consultation...

  • Page 177
    ... content of the Balance Sheet and Income Statement. VoKUs also assists with the conducting of other plausibility checks on the data material. Management Report 132 141 156 159 173 173 179 179 Audi Group Business and underlying situation Financial performance indicators Social and ecological aspects...

  • Page 178
    ...a car manufacturer, the development in the crude oil price is moreover hugely significant to the Audi Group. An unremitting rise in the price of oil, coupled with higher production and energy costs for the Company, could also lead to rising fuel costs. This would then potentially make customers more...

  • Page 179
    ... past few years. The Company is also intensively researching alternative fuels and will respond decisively to its customers' desire for sustainable mobility by developing advanced hybrid and electric vehicles. Management Report 132 141 156 159 173 173 179 179 183 Audi Group Business and underlying...

  • Page 180
    ... reliable system partners. Legal risks The current legal framework is the basis for all activities by the corporate bodies, management personnel and employees of the Audi Group. The Company takes a larger number of measures to ensure that all actions taken are lawful. For example, Group-wide codes...

  • Page 181
    ...and outlook Risk report Report on post-balance sheet date events Report on expected developments Disclaimer Financial risks The Audi Group is exposed to financial risks through its business activities. These comprise market price risks such as from interest rates and raw material prices, as well as...

  • Page 182
    ... European countries will enjoy better fortunes in the current year. In Russia in particular, the Audi Group expects the upward trend in car sales to continue. The Audi Group estimates that demand for automobiles in the United States will continue to recover in 2011, though the market's development...

  • Page 183
    ... the Company is well prepared to maintain the Audi Group's course of growth over the next two years and develop Audi into the world's leading premium brand under the auspices of Strategy 2020. 132 141 156 159 173 173 179 179 Management Report Audi Group Business and underlying situation Financial...

  • Page 184
    ... profit. The cash flow from operating activities of the Audi Group is likely to rise further in 2011 and 2012. Capital investments The Audi Group's investment plans envisage customer-oriented additions to the model and engine range, along with the expansion of development and production structures...

  • Page 185
    183 Audi A6 car line is one of the major product events in the period in question. The Audi Q3 will in addition increase the range of premium SUV models. Having already made a very successful market entry, the Audi A1 car line will be extended by the arrival of new, attractive variants. The Company...

  • Page 186
    ... Statements of the Audi Group at December 31, 2010 Income Statement of the Audi Group EUR million Revenue Cost of sales Gross profit Distribution costs Administrative expenses Total other operating income Total other operating expenses Operating profit Result from investments accounted for using...

  • Page 187
    ... 188 Consolidated Financial Statements Income Statement Statement of Recognized Income and Expense Balance Sheet Cash Flow Statement Statement of Changes in Equity Notes to the Consolidated Financial Statements Development of fixed assets in the 2010 fiscal year Development of fixed assets in the...

  • Page 188
    ... Other receivables and other financial assets Current assets Inventories Trade receivables Effective income tax assets Other receivables and other financial assets Securities Cash and cash equivalents Balance sheet total 20 21 22 19 23 23 17 18 19 14 15 16 Notes Dec. 31, 2010 10,584 8,677 2,357...

  • Page 189
    ... Change in investment property Other non-cash income and expenses Cash flow from operating activities Additions of capitalized development costs Investments in property, plant and equipment and other intangible assets Acquisition of subsidiaries and shares Sale of shares Other cash changes Change...

  • Page 190
    188 Statement of Changes in Equity of the Audi Group EUR million Issued capital Capital reserve Position as of Jan. 1, 2009 Profit after tax Other result after tax Overall result Capital increase Profit transfer to Volkswagen AG Position as of Dec. 31, 2009 Position as of Jan. 1, 2010 Profit after...

  • Page 191
    ... for remeasurement cash flow to fair value of hedges securities 538 - - 126 - 126 - - 412 412 - - 316 - 316 - - - 97 - 24 - 20 20 - - -4 -4 - -7 -7 - - - - 11 Actuarial gains and losses - 129 - - 78 - 78 - - - 206 - 206 - - 131 - 131 - - -9 - 346 Investments accounted for using the equity method...

  • Page 192
    ...Capitalized development costs, products currently under development Capitalized development costs, products currently in use Payments on account for intangible assets Property, plant and equipment Land, land rights and buildings, including buildings on land owned by others and leased buildings Plant...

  • Page 193
    191 Value adjustments in gross carrying amounts Cumulative depreciation and amortization Jan. 1, 2010 2,512 5 1 531 210 1 26 58 Changes in group of consolidated companies Cumulative depreciation and amortization Dec. 31, 2010 3,176 Carrying amounts Currency changes Additions, scheduled ...

  • Page 194
    ...Capitalized development costs, products currently under development Capitalized development costs, products currently in use Payments on account for intangible assets Property, plant and equipment Land, land rights and buildings, including buildings on land owned by others and leased buildings Plant...

  • Page 195
    193 Value adjustments in gross carrying amounts Cumulative depreciation and amortization Jan. 1, 2009 1,994 - 0 531 35 2 50 - Changes in group of consolidated companies Cumulative depreciation and amortization Dec. 31, 2009 2,512 Carrying amounts Currency changes Additions, scheduled Additions,...

  • Page 196
    ... Consolidated Financial Statements of AUDI AG are included in the Consolidated Financial Statements of Volkswagen AG, which are held on file at the Local Court of Wolfsburg. The purpose of the Company is the development, production and sale of motor vehicles, other vehicles and engines of all kinds...

  • Page 197
    ... 187 188 Income Statement Statement of Recognized Income and Expense Balance Sheet Cash Flow Statement Statement of Changes in Equity Notes to the Consolidated Financial Statements 190 192 194 194 196 198 199 200 207 214 223 242 243 Development of fixed assets in the 2010 fiscal year Development of...

  • Page 198
    ... Non-consolidated subsidiaries Germany Other countries Total 12 15 58 14 14 51 1 1 10 20 7 15 2010 2009 The principal companies within the Audi Group are listed following the Notes. The full list of companies in which shares are held is provided in AUDI AG's published Annual Financial Report and is...

  • Page 199
    ... 187 188 Income Statement Statement of Recognized Income and Expense Balance Sheet Cash Flow Statement Statement of Changes in Equity Notes to the Consolidated Financial Statements 190 192 194 194 196 198 199 200 207 214 223 242 243 Development of fixed assets in the 2010 fiscal year Development of...

  • Page 200
    ... determine a market price based on observable market values, processes based on income value were used to measure the acquired assets and assumed liabilities. Participating interests in associated companies As of the balance sheet date, FAW-Volkswagen Automotive Company, Ltd., Changchun (China), in...

  • Page 201
    ... Cash Flow Statement Statement of Changes in Equity Notes to the Consolidated Financial Statements 190 192 Development of fixed assets in the 2010 fiscal year Development of fixed assets in the 2009 fiscal year General information Accounting principles Group of consolidated companies Consolidation...

  • Page 202
    ...-line basis from the start of production over the anticipated model life of the developed products. The amortization plan is based principally on the following useful lives: Useful life Concessions, industrial property rights and similar rights and assets of which software Capitalized development...

  • Page 203
    ... as investment property is reported in the Balance Sheet at amortized cost. Buildings are depreciated on a straight-line basis over a useful life of 33 years. Leased vehicles, in the case of operating lease agreements, are capitalized at cost of sales and depreciated to the calculated residual value...

  • Page 204
    ... basis of the useful value of the Group's automotive business as a cash flow-generating unit. The current planning prepared by management provides the basis for this process. As a general rule the planning period covers a period of five years. Plausible assumptions about future development are made...

  • Page 205
    ... to the market value or trading price. If no active market exists, fair value is determined using investment mathematics methods, for example by discounting future cash flows at the market rate or applying established option pricing models. Measurement of financial instruments at fair value is based...

  • Page 206
    ... market risks according to commercial criteria but that do not fully meet the requirements of IAS 39 with regard to effectiveness of hedging relationships are classified as "financial instruments measured at fair value through profit or loss." Rights to acquire shares in companies are also reported...

  • Page 207
    ...Recognized Income and Expense Balance Sheet Cash Flow Statement Statement of Changes in Equity Notes to the Consolidated Financial Statements 190 192 194 200 200 200 201 201 202 202 202 204 205 205 205 206 206 206 207 214 223 242 243 Development of fixed assets in the 2010 fiscal year Development of...

  • Page 208
    ... settlement value as of the balance sheet date. Market rates are used as the discount rates. Since the settlement value pursuant to IAS 37 also includes the cost increases to be taken into account on the balance sheet date, a nominal interest rate of 2.1 percent was applied in Germany. M A N AG...

  • Page 209
    ... Group brands Vehicle sales Other car business Revenue 2010 27,423 227 3,047 30,697 4,744 35,441 2009 22,652 227 2,707 25,586 4,254 29,840 190 192 194 200 200 200 201 201 202 202 202 204 205 205 205 206 206 206 207 214 223 242 243 184 185 186 187 188 Consolidated Financial Statements Income...

  • Page 210
    ... movements between the dates of output and payment, as well as exchange-rate gains resulting from measurement at the mean of the buying and selling rate on the closing date. Similarly, exchange rate losses are reported under other operating expenses. 6 Other operating expenses EUR million Expenses...

  • Page 211
    ... Statement of Interests held by the Audi Group Income from investments primarily relates to a share in the profits of Volkswagen Logistics GmbH & Co. OHG, Wolfsburg. Income and expense from the fair value measurement of derivative financial instruments comprise the ineffective portions of cash flow...

  • Page 212
    ...tax rate for the Group. The deferred taxes for companies in Germany are calculated at a rate of 29.5 (29.5) percent. The local income tax rates applied to foreign companies range from 0 percent to 41 percent. The effects arising as a result of the tax benefits on research and development expenditure...

  • Page 213
    ... the Income Statement. The individual effects are shown below: EUR million Profit before tax Foreign currency translation differences Actuarial gains and losses Cash flow hedges Available-for-sale financial assets (securities) Income and expenditure after tax from equity-accounted companies...

  • Page 214
    ... Volkswagen AG, Wolfsburg, under the profit transfer agreement with AUDI AG. 12 Earnings per share Basic earnings per share are calculated by dividing the share of profit due to AUDI AG stockholders by the weighted average number of shares in circulation during the fiscal year. In the case of AUDI...

  • Page 215
    ... income primarily covers interest from the Audi Group's cash and cash equivalents, fixed deposits and loans extended. Interest expense largely comprises factoring expenses arising in connection with the loan asset sales to subsidiaries of Volkswagen AG, Wolfsburg, that are not part of the Audi Group...

  • Page 216
    ... land and buildings held to generate rental income, and vehicles leased as part of operating lease agreements with a contractual term of more than one year. The fair values of the rented real estate, calculated on the basis of valuations, totaled EUR 6 (5) million. Investment property in the form of...

  • Page 217
    ...Financial Statements Income Statement Statement of Recognized Income and Expense Balance Sheet Cash Flow Statement Statement of Changes in Equity Notes to the Consolidated Financial Statements 190 Development of fixed assets in the 2010 fiscal year Development of fixed assets in the 2009 fiscal year...

  • Page 218
    ... materials and supplies Work in progress Finished goods and merchandise Current leased assets Total Dec. 31, 2010 353 368 2,118 515 3,354 Dec. 31, 2009 324 297 1,619 328 2,568 Inventories amounting to EUR 26,866 (23,401) million were recorded as cost of sales at the same time that the revenue from...

  • Page 219
    ... 188 Income Statement Statement of Recognized Income and Expense Balance Sheet Cash Flow Statement Statement of Changes in Equity Notes to the Consolidated Financial Statements 190 192 194 200 207 214 217 223 242 243 Development of fixed assets in the 2010 fiscal year Development of fixed assets in...

  • Page 220
    ... The derivative currency hedging instruments reported under other liabilities are measured at market values. The total item of currency hedging instruments is presented under Note 34, "Management of financial risks." Non-current other liabilities EUR million Dec. 31, 2010 Dec. 31, 2009 Carrying...

  • Page 221
    ... Financial Statements Income Statement Statement of Recognized Income and Expense Balance Sheet Cash Flow Statement Statement of Changes in Equity Notes to the Consolidated Financial Statements 190 192 194 200 207 214 217 223 242 243 Development of fixed assets in the 2010 fiscal year Development...

  • Page 222
    ... expected for the following fiscal year. The composition of fund assets is as follows, by category: % of fund assets Shares Fixed-income securities Cash Real estate Other Total 2010 31.2 42.4 9.3 3.1 14.0 100.0 2009 31.1 42.8 7.4 3.3 15.5 100.0 Actuarial gains and losses result from changes in the...

  • Page 223
    ... for services provided by the employees in the fiscal year Interest cost Expected return on plan assets Total 2010 - 80 - 142 30 - 192 2009 - 74 - 135 24 - 185 184 185 186 187 188 Consolidated Financial Statements Income Statement Statement of Recognized Income and Expense Balance Sheet Cash Flow...

  • Page 224
    ...Effective income tax obligations consist primarily of tax liabilities to Volkswagen AG, Wolfsburg, under allocation plans. 30 Other provisions EUR million Dec. 31, 2010 Of which due within one year 1,459 194 702 2,354 Dec. 31, 2009 Of which due within one year 1,673 115 715 2,502 Total Obligations...

  • Page 225
    ..., 2009 184 185 186 187 188 Income Statement Statement of Recognized Income and Expense Balance Sheet Cash Flow Statement Statement of Changes in Equity Notes to the Consolidated Financial Statements Development of fixed assets in the 2010 fiscal year Development of fixed assets in the 2009 fiscal...

  • Page 226
    ...factors used to an active market. An active market is one in which homogenous products are traded, where willing buyers and sellers can be found for them at all times, and where their prices are publicly available. Level 1 involves the measurement of financial instruments, such as securities, listed...

  • Page 227
    ... the Audi Group, level 3 mainly covers residual value hedging arrangements with the retail trade. The input factors for measuring the future development of used car prices cannot be observed on active markets; they are forecasted by various independent institutions. The residual value hedging model...

  • Page 228
    ... other receivables and assets Current Trade receivables Other receivables and assets of which from positive fair values of derivative financial instruments of which miscellaneous other receivables and assets Securities Cash and cash equivalents Total financial assets LIABILITIES AND SHAREHOLDERS...

  • Page 229
    227 Assignment to IAS 39 categories Measured at fair value Financial liabilities measured at amortized cost No IAS 39 category allocated Level 1 Level 2 Level 3 Division into classes of IFRS 7 Measured at amortized cost Not under scope ...

  • Page 230
    ... Note 34.3, "Market risks." Risks resulting from fair value fluctuations in the derivative financial instruments measured according to level 3 are calculated within the Audi Group by means of sensitivity analyses. In this way, effects of changes in commodity price listings on profit and equity are...

  • Page 231
    ... 185 Consolidated Financial Statements Income Statement Statement of Recognized Income and Expense Balance Sheet Cash Flow Statement Statement of Changes in Equity Notes to the Consolidated Financial Statements 190 192 194 200 Development of fixed assets in the 2010 fiscal year Development of fixed...

  • Page 232
    ... 1 from changes in group of consolidated companies Addition Utilization Dissolution Position as of December 31 2010 98 6 12 - 18 -3 94 2009 37 - 76 - 13 -2 98 Portfolio-based write-downs are not used within the Audi Group. Collateral The Audi Group recorded financial assets as collateral for...

  • Page 233
    ... 188 Consolidated Financial Statements Income Statement Statement of Recognized Income and Expense Balance Sheet Cash Flow Statement Statement of Changes in Equity Notes to the Consolidated Financial Statements Development of fixed assets in the 2010 fiscal year Development of fixed assets in the...

  • Page 234
    ...on the reporting date is representative of the entire year. Movements in the exchange rate against the underlying currencies for the hedged transactions affect the cash flow hedge reserve in equity and the fair value of these hedging transactions. Fund price risks The securities funds created using...

  • Page 235
    ... in listed prices are used to quantify the impact of changes in value of the hedging transactions on equity and on profit before tax. Consolidated Financial Statements 184 185 186 187 188 Income Statement Statement of Recognized Income and Expense Balance Sheet Cash Flow Statement Statement of...

  • Page 236
    ... Audi Group: Data in Fund price risks Change in share prices Effects on equity capital Commodity price risks Change in commodity prices Effects on equity capital Effects on results Interest rate change risks Change in market interest rate Effects on equity capital Effects on results Residual value...

  • Page 237
    ... in 2010. The income tax payments item substantially comprises payments made to Volkswagen AG, Wolfsburg, on the basis of the single-entity relationship for tax purposes in Germany, as well as payments to foreign tax authorities. Cash flow from investing activities includes capitalized development...

  • Page 238
    ... the provisions of the German Social Code. 43 Total average number of employees for the year 2010 Domestic companies Foreign companies Employees Apprentices Employees of Audi Group companies Staff employed from other Volkswagen Group companies not belonging to the Audi Group Workforce 45,914 11,038...

  • Page 239
    ... Statements Income Statement Statement of Recognized Income and Expense Balance Sheet Cash Flow Statement Statement of Changes in Equity Notes to the Consolidated Financial Statements 190 192 194 200 207 214 223 242 243 Development of fixed assets in the 2010 fiscal year Development of fixed assets...

  • Page 240
    ... or management boards of other companies with which the Audi Group maintains business relations. All transactions with such companies are similarly conducted according to the terms that customarily apply to outside third parties. In this connection, goods and services amounting to a total value of...

  • Page 241
    ... work Impairment losses on long-term investments Depreciation of leased assets Total 2010 1,542 626 1 1 2,170 2009 1,285 480 9 1 1,775 During the 2010 fiscal year, write-ups of capitalized development costs totaled EUR 58 million. The Audi Group primarily generates revenues from the sale of cars...

  • Page 242
    ... Volkswagen brand SEAT brand Å koda brand Bentley brand Vehicle sales Other car business Revenue 2010 27,423 227 2,611 189 235 11 30,697 4,744 35,441 2009 22,652 227 2,281 218 197 11 25,586 4,254 29,840 The Audi Group, through Volkswagen AG, Wolfsburg, and also through the affiliated companies...

  • Page 243
    ... of their seats on other supervisory boards and regulatory bodies - as defined in Section 285, Sentence 1, No. 10 of the German Commercial Code and Section 125, Para. 1, Sentence 3 of the German Stock Corporation Act (AktG) - are listed in the Notes to the Annual Financial Report of AUDI AG. The...

  • Page 244
    ... 5) Employee representative 4) Employee representative 5) Employee representative Employee representative Honorary Chairman 1) The profession and company of the members of the Supervisory Board, together with other non-executive directorships, are presented in the Annual Financial Report of AUDI AG...

  • Page 245
    ... Statements Income Statement Statement of Recognized Income and Expense Balance Sheet Cash Flow Statement Statement of Changes in Equity Notes to the Consolidated Financial Statements 190 192 194 200 207 214 223 242 243 Development of fixed assets in the 2010 fiscal year Development of fixed assets...

  • Page 246
    ... particular extent. - One seat on the Supervisory Board is to be filled with a person who has no business or personal ties with AUDI AG or its Board of Management and performs no advisory or executive functions at customers, suppliers, lenders or other business partners of the Audi Group. - At least...

  • Page 247
    ... system for the members of the Board of Management are outlined in the Notes to this Annual Report under "Details relating to the Supervisory Board and Board of Management." This information is also available on the Company's website (www.audi.com/notes). Declaration relating to the Code...

  • Page 248
    ... with the applicable reporting principles, the Consolidated Financial Statements give a true and fair view of the assets, liabilities, financial position and profit or loss of the Group, and the Group Management Report includes a fair review of the development and performance of the business and the...

  • Page 249
    ...income statement and statement of recognized income and expense, the balance sheet, the cash flow statement, the statement of changes in equity and the notes to the Consolidated Financial Statements - together with the Group Management Report for the business year from January 1 to December 31, 2010...

  • Page 250
    ..., AUDI AG is obliged to prepare its Consolidated Financial Statements in accordance with the requirements of the International Accounting Standards Board (IASB). The regularity of the Consolidated Financial Statements and Group Management Report is assured by means of internal controlling systems...

  • Page 251
    ...As at: February 2011 (all data apply to features of the German market) Model Power output (kW) Transmission Fuel Fuel consumption CO2 emissions ... 2.0 TDI A3 2.0 TDI quattro S3 2.0 TFSI quattro S3 2.0 TFSI quattro Audi A3 Sportback A3 Sportback 1.2 TFSI A3 Sportback 1.2 TFSI A3 Sportback 1.4 TFSI ...

  • Page 252
    250 Model Power output (kW) Transmission Fuel ...clean diesel quattro S4 3.0 TFSI quattro S4 3.0 TFSI quattro Audi A4 Avant A4 Avant 1.8 TFSI A4 Avant 1.8 TFSI A4 Avant 1.8 TFSI A4 Avant 1.8 TFSI A4 Avant 1.8 TFSI quattro A4 Avant 2.0 TFSI A4 Avant 2.0 TFSI A4 Avant 2.0 TFSI flexible fuel A4 Avant...

  • Page 253
    .../km) 1) A4 Avant 2.0 TDI A4 Avant 2.0 TDI A4 Avant 2.0 TDI quattro A4 Avant 2.0 TDI A4 Avant 2.0 TDI quattro A4 Avant 2.7 TDI A4 Avant 2.7 TDI A4 Avant 3.0 TDI quattro A4 Avant 3.0 TDI quattro A4 Avant 3.0 TDI clean diesel S4 Avant 3.0 TFSI quattro S4 Avant 3.0 TFSI quattro Audi A4 allroad quattro...

  • Page 254
    ...2) Audi A6 Avant A6 Avant 2.0 TFSI A6 Avant 2.0 TFSI A6 Avant 2.8 FSI A6 Avant 2.8 FSI A6 Avant 2.8 FSI quattro A6 Avant 2.8 FSI A6 Avant 2.8 FSI quattro A6 Avant 3.0 TFSI quattro A6 Avant 2.0 TDI e A6 Avant 2.0 TDI A6 Avant 2.0 TDI A6 Avant 2.0 TDI A6 Avant 2.7 TDI A6 Avant 2.7 TDI A6 Avant 2.7 TDI...

  • Page 255
    ... 10.3 9.7 10.1 9.6 11.3 515 ISR, 7-speed 2) This model is not yet on sale. It does not yet have type approval and therefore does not comply with Directive 1999/94/EC; the stated fuel consumption and emission figures are provisional values. Further information on official fuel consumption figures...

  • Page 256
    ...these events the brand with the four rings is continuing to develop its involvement in international winter sports. Audi has supported three previous Alpine World Ski Championships. 30 years of quattro The quattro permanent all-wheel drive system celebrated its third decade in 2010. The first Audi...

  • Page 257
    ... leading market for electric mobility. In mid-2010 Audi presented the latest developments in the travolution project to journalists and traffic planners. Test drives demonstrated the current ability of cars to communicate directly with traffic light systems via WLAN and UMTS. With travolution, stop...

  • Page 258
    ...body and the latest generation of permanent all-wheel drive. July 24 Chinese Audi customers highly satisfied The range of services offered by Audi won over more Chinese customers in 2010 than those of any other premium car manufacturer. This was found in a study conducted by the J.D. Power market...

  • Page 259
    ... of an Avant. Also premiering was the Audi head-up display, which projects important information including navigation data on the windshield. November 3 December 27 Two Golden Steering Wheel awards Audi scored a double victory in the prestigious 2010 Golden Steering Wheel award: The A1...

  • Page 260
    10-Year Overview IFRS Production Cars Engines Deliveries to customers Audi Group Audi brand Germany Outside Germany Outside Germany Market share, Germany Lamborghini brand Other Volkswagen Group brands Workforce From the Income Statement Revenue Cost of materials Personnel costs Personnel costs per...

  • Page 261
    ... 2005 1) 811,522 1,695,045 2006 926,180 1,895,695 2007 980,880 1,915,633 2008 1,029,041 1,901,760 2009 932,260 1,384,240 2010 1,150,018 1,648,193 971,832 779,441 235,092 544,349 69.8 7.2 1,592 190,799 53,144 1,045,114 829,109 247,125 581...

  • Page 262
    2011 Financial Calendar Quarterly Report, 1st quarter May 2, 2011 Annual General Meeting May 12, 2011 Audi Forum Neckarsulm Interim Financial Report July 29, 2011 Quarterly Report, 3rd quarter November 2, 2011

  • Page 263
    AUDI AG 85045 Ingolstadt Germany Phone +49 841 89-0 Fax +49 841 89-32524 email [email protected] www.audi.com Financial Communication/ Financial Analysis I/FF-12 Phone +49 841 89-40300 Fax +49 841 89-30900 email [email protected] www.audi.com/investor-relations