Allstate 2014 Annual Report Download - page 279

Allstate Cares
We care about our customers and
about the way we do business.
We care about the communities we
serve and our place in society. We’re
75,000+ unique individuals who
joined Allstate to make a dierence,
bound by a deep desire to have
purpose in our lives and our work.
HELPING DOMESTIC VIOLENCE SURVIVORS
In 2014, actress Kerry Washington joined with The Allstate
Foundation to raise awareness about domestic violence
and the role financial abuse plays in abusive relationships.
Washington was the national ambassador for Allstate
Foundation Purple Purse. Through online donations, the
Purple Purse Challenge raised nearly $2.5 million for domestic
violence services. Since 2005, The Allstate Foundation has
invested more than $43 million in programs and services
to end domestic violence and helped more than 580,000
domestic violence survivors to take steps toward financial
independence and a life free from abuse.
EMPOWERING YOUNG CITIZENS
In the United States, Allstate is sponsoring 12 “We Day”
stadium-size rallies and “We Act” year-long community
service programs for 1.4 million youth between 2014 and
2016. You can't buy a ticket to We Day. Students earn
their way to an event by taking action on one local and
one global cause of their choice through the We Act
program. Our goal: empower future generations with
the strength, confidence and skills to do the right thing,
stand up for themselves and others, and realize their
full potential.
In 2014, The Allstate Foundation, Allstate, its employees and
agency owners gave $34 million to support local communities.
Allstate employees and agency owners donated 200,000 hours
of service across the country. Over a longer period of time, we’ve
helped our customers and communities prepare for disasters
and other perils. We helped more than 580,000 domestic
violence survivors take steps toward financial independence
and a life free of violence. And we’re helping to inspire the next
generation of leaders.