AT&T Wireless 2015 Annual Report Download - page 7

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AT&T INC.
|
5
management, helped us keep customer
churn low and deliver record EBITDA margins.
And in prepaid, where customers are more
cost-conscious, our Cricket wireless brand is
helping us add customers faster than anyone
else in the industry. Our approach to every
segment of the mobility market is working,
allowing us to effectively utilize our assets
and investments, and operate profitably in
all categories.
Finally, our International segment — which
now comprises our wireless operations in
Mexico and DIRECTV in Latin America — offers
us additional opportunities for growth. As we
envisioned, Mexico is proving to be a great
place to invest, with its investment-friendly
regulatory environment, growing economy,
expanding middle class and underserved
smartphone market. We’re still in the early
stages of our investment cycle in Mexico, but
we’re moving fast. Our LTE network in Mexico
will cover 75 million people by the end of
2016. What’s particularly exciting is that we’re
changing the market in Mexico — introducing
new plans that allow customers to use their
AT&T Leadership Team
Left to Right: José Gutiérrez, Senior Executive Vice President-Executive Operations, AT&T Services, Inc.;
Bill Blase Jr., Senior Executive Vice President-Human Resources; David Huntley, Chief Compliance
Officer; John Donovan, Chief Strategy Officer and Group President-AT&T Technology and Operations;
Randall Stephenson, Chairman, Chief Executive Officer and President; John Stephens, Senior Executive
Vice President and Chief Financial Officer; Lori Lee, Senior Executive Vice President and Global Marketing
Officer; David McAtee II, Senior Executive Vice President and General Counsel; Ralph de la Vega, Vice
Chairman, AT&T Inc. and Chief Executive Officer, AT&T Business Solutions and AT&T International, LLC;
John Stankey, Chief Executive Officer-AT&T Entertainment Group, AT&T Services, Inc.; Jim Cicconi, Senior
Executive Vice President-External and Legislative Affairs, AT&T Services, Inc.