AT&T Wireless 2015 Annual Report Download - page 6

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4
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AT&T INC.
EXECUTING OUR STRATEGY
To execute our strategy, we’ve
organized our company around
our customers.
Each business unit serves a distinct, growing
market, but a common thread runs through
them all — the ability to offer customers
integrated solutions that are tailored to their
needs and effortless to use.
Business Solutions is our largest segment,
representing over $71 billion of total
revenues in 2015. Serving business customers
is a sweet spot for us because we have the
mobile and IP networks, and the integrated
solutions businesses need to compete. And
we’ve recently launched some of the most
innovative products and platforms in the
industry. For example, our Network on Demand
solution gives customers the flexibility to
dial bandwidth up or down on their own, as
needed, on a near real-time basis. And our
AT&T NetBond® service provides a highly
secure connection from the mobile handset
to a customer’s cloud provider of choice,
offering end-to-end security. We also offer a
global wireless solution that allows businesses
to connect everything from cars to cargo
containers around the world. And we are taking
a unique, tailored approach to certain industries
— from retail to education — and providing
specialized solutions to meet their needs.
These efforts build on our global customer
base of 3.5 million businesses — including
nearly all the Fortune 1000 — in nearly
200 countries and territories.
AT&T’s Entertainment Group is our second-
largest segment following last year’s DIRECTV
acquisition. We’re now the largest pay TV
provider in the United States and the world.
That, combined with our
nationwide mobility business
and high-speed Internet
service available to more than
57 million U.S. locations, gives us
assets like no one else and the
opportunity to deliver solutions
that are more integrated than ever.
With the added scale in video we gained from
DIRECTV, we’re planning to launch a variety
of new video entertainment packages later
this year that give people more content
choices and price points. We plan to serve
every segment of the video market — from
customers who want a premium video
experience over TV, Internet and mobile, to
people who want only to watch entertainment
over the Internet or only on a mobile device.
We’ll deliver content over networks we own
and operate, and over the Internet service of
other companies. And we can deliver unique
content that ranges from our exclusive rights
to DIRECTV’s NFL SUNDAY TICKET to popular
short-form videos. As consumers’ video
preferences evolve further, we’re positioned
to ensure our customers have access to their
favorite content — virtually wherever and
whenever they want it.
Our third segment, Consumer Mobility,
delivered strong results last year in a very
competitive environment, building on our
smartphone customer base. In the postpaid
mobility sector, our focus on high-value
customers, combined with smart cost