AT&T Wireless 2015 Annual Report Download - page 5

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AT&T INC.
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3
• High-speed fiber connections to more than
1 million U.S. business locations.
• Global IP network services that connect
businesses on 6 continents representing
99% of the world’s economy.
• High-speed Internet connections to more
than 57 million U.S. customer locations.
• Highly efficient satellites capable of
delivering HD and Ultra-HD video covering
nearly everyone in the United States and
Latin America.
Serve our customers globally.
Our customers are global and so are we.
That’s why we continue to invest to ensure
that we can provide integrated solutions that
connect people and businesses around the
world. We are a leader in transforming our
network from hardware- to software-centric.
This software-defined network makes it
easier for us to offer our products globally.
Our global focus is why we’re the leader in
serving multinational businesses.
Operate with an industry-leading
cost structure.
We’re focused on building a modern network
architecture that will provide the highest
efficiency and productivity in the industry.
To make that happen, we’re moving forward
on a number of fronts. The biggest by far is
transforming our network from hardware-
to software-centric. This will allow us to
deliver the most network traffic at the lowest
marginal cost in the industry. Additionally,
we’re streamlining operations, simplifying
offers, getting the best prices from our supply
chain, automating customer self-service
and making more interactions digital to
reduce the time it takes to provide service.
And that’s on top of the $2.5 billion in annual
synergies we anticipate by the end of 2018
from the integration of DIRECTV. That includes
taking advantage of our scale to achieve
the industry’s best video content costs, and
efficiencies from streamlining installation and
customer care. In 2015, we largely eliminated
subsidized mobile handsets, letting us turn
the corner on our cost trajectory and deliver
the best-ever EBITDA service margins in our
wireless business.
Deliver an effortless customer experience.
This underpins everything we do. When
we design products, processes or a user
experience, we build “effortless” into every
touch point. Whether a customer is searching
for a product, viewing content, interacting
with customer care or having service installed
— it must be simple, seamless and effortless.
To make effortless a competitive advantage
requires continuous investment and
improvement. Over the next couple of years,
it will take a lot of work to make this a reality
as we integrate DIRECTV into the overall
customer experience, but we’ve allocated
the capital and resources to make it happen.
Equip our people for the future.
As the pace of technological change
accelerates, we’re equipping our people with
the skills they need to succeed in the years
ahead. We’re utilizing innovative training and
building profiles of future job requirements
to help our employees pivot their skills from
hardware to software, from legacy wireline
to mobile, and from data recorders to
data scientists.