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Singapore Airlines 28 Annual Report 2006-07
Singapore Airlines Turns 60
The Airline’s beginnings were humble. The Singapore
Airlines story traces back to 1947, with the birth of
Malayan Airways Limited. On 1 May 1947, a tiny Airspeed
Consul took off from Singapore’s Kallang Airport, on the
fi rst of three fl ights a week to Kuala Lumpur, Ipoh and
Penang.
Providing customers with infl ight refreshments was
unheard of then, but in a sign of greater things to come,
customers on Malayan Airways were offered light snacks
and a choice of hot and cold drinks.
Alcoholic beverages were served by a lone hostess. Little
would these hostesses have guessed that they would
become the forerunners of today’s global icon, the
Singapore Girl.
But it was the political developments in the 1960s
which allowed Singapore Airlines to spread its wings.
In 1966, Malayan Airways was renamed Malaysia-
Singapore Airlines, following the formation of the
Federation of Malaysia three years earlier and Singapore’s
independence in 1965. Singapore Airlines came into its
own in 1972.
Since then, the Singapore Girl has become just one of
the many hallmarks of Singapore Airlines. Throughout
the course of the Airline’s history, Singapore Airlines
has consistently set standards for others to follow. The
Airline was the fi rst to offer free headsets, choice of
meals and free drinks in Economy Class, provide infl ight
entertainment across all classes, and involve a panel of
international chefs in the creation of infl ight meals.
Singapore Airlines was the fi rst to fl y non-stop between
London and Singapore; the fi rst to fl y direct across the
North Pacifi c between Hong Kong and San Francisco;
and the fi rst to operate the world’s longest non-stop
commercial fl ights between Singapore and Los Angeles,
then Singapore and New York.
Today, the Airline has spread its wings far beyond its
fi rst three destinations in 1947. The Airline’s global
route network spans 65 destinations in 35 countries.
Singapore Airlines has over 20 subsidiaries, and has
direct shareholdings in many other companies.
Singapore Airlines continues to score stellar fi nancial
performances in a highly competitive industry, proving
that sometimes, the best way for a company to stamp its
corporate footprint on the world, is simply to be a great
way to fl y.
Singapore Airlines 28 Annual Report 2006-07