Singapore Airlines 2007 Annual Report Download - page 23

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Singapore Airlines 21 Annual Report 2006-07
GROUND SERVICES
Singapore Airlines customers continue to enjoy
convenient check-in facilities at their fi ngertips, as the
Airline rolled out a series of technology-driven initiatives.
Internet Check-in
Customers can now check-in online, choose their
preferred seats and print their personal bar-coded
boarding pass. Singapore Airlines is the fi rst Asian carrier
to have the self-print bar-code boarding pass facility for
most of its international fl ights.
Automated Check-in Machines
Automated Check-in Machines were installed at Changi
Airport’s Terminal 2. The system, which is similar to a
bank ATM, allows customers to check themselves in,
choose their seats and collect their boarding pass at the
same time. This user-friendly process greatly reduces
waiting time for customers.
Interline e-tickets
Singapore Airlines is on track to achieving IATA’s global
goal of 100 percent e-ticketing by mid 2008. As of March
2007, 94 percent of all tickets issued from e-ticket
enabled stations were e-tickets, up from 70 percent in
April 2006.
More carriers partnered Singapore Airlines in its drive to
promote interline e-tickets. Singapore Airlines customers
whose journeys involve connections with American
Airlines, Air France, British Airways, Continental Airlines,
Delta Airlines and Virgin Atlantic Airways, need only one
interline e-ticket for the entire trip.
LOYALTY MARKETING
KrisFlyer
New Star Alliance members, SWISS International Airlines
and South African Airways, were added to KrisFlyer’s list
of partner carriers. Collaboration with these partners give
members of Singapore Airlines’ frequent fl yer programme
more ways to earn KrisFlyer miles. Other new partners
include HSBC (India and Philippines), HSBC Philippines
Wealth Management, OCBC (Singapore and Malaysia),
Diners Club Australia, ICICI Bank, American Express (USA)
and New Otani Hotels.
The PPS Club
The Airline announced changes to its PPS Club in March,
to come into effect in September 2007. The changes
are designed to maintain the exclusivity of the PPS Club
for the Airline’s premium customers, and to provide a
more equitable criterion for qualifi cation and renewal of
membership. The new criterion moves from a sector and
mileage-based scheme to one which recognises value
of travel in Business and First Class. In future, qualifying
members will need to accrue $25,000 of travel in First or
Business Class on Singapore Airlines and SilkAir services
within a year.
Designer Touches
Furnishings in all classes are exclusively designed by
Givenchy.
Meals are served to premium customers in fi ne
restaurant-style, with full-table settings and on
Givenchy-created bone chinaware and glassware.
There is also a new range of specially selected infl ight
amenities – Salvatore Ferragamo lotions and perfumes
for First Class customers and L’Occitane fragrance and
aftershave for Business Class travellers. These additions
maintain the Airline’s commitment to well-recognised
partnerships with leading global brands.
OPERATING REVIEW