Singapore Airlines 2007 Annual Report Download - page 24

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Singapore Airlines 22 Annual Report 2006-07
Singapore Airlines won more trophies during the year
in review. Accolades came from airline customers and
industry observers, lending strong affi rmation to the
Airline’s customer service, business model and corporate
governance.
Singapore Airlines rose to the 17th spot on Fortune
Magazine’s 2007 list of World’s Most Admired Companies;
an improvement of two places from the previous year.
Singapore Airlines is also the only airline and the only
Southeast Asian company, to make it to the top 50.
Among non-American companies, only Toyota and BMW
were ranked higher.
The Airline recorded a number of achievements on the
local front as well. It topped the list of Singapore’s 50
public companies by sales turnover with $13.34 billion
in 2006.
The Securities Investors Association Singapore voted
Singapore Airlines the Most Transparent Company in
the Transport/Storage/Communications category for the
second year running. The Airline was also named joint
winner in the Big Caps category, open only to companies
with a capitalisation of at least $1 billion.
Awards And Accolades
Customers and industry experts continued to give the
Airline their stamp of approval, as seen from the many
notable wins in polls conducted by prestigious magazines
worldwide.
For the fi fth consecutive year, Singapore Airlines was
honoured as an exclusive member of the TTG Travel Hall
of Fame. The award is given only to companies which
have won TTG’s Travel Award at least 10 times. Only
three other organisations are in the Hall of Fame.
Readers of leading travel magazine, Travel + Leisure, voted
Singapore Airlines the World’s Best International Airline
for the 11th straight year.
Another of the most prestigious travel magazines, Conde
Nast Traveller, voted the Airline as the World’s Best
International Route Airline for the 18th time in 19 years.
For the 15th year running, readers of Business Traveller
Asia-Pacific voted Singapore Airlines ‘Best Airline’. The
Airline topped the list in four other categories: Best Asia-
Pacifi c Airline, Best First Class, Best Business Class and
Best Economy Class.
Among many others, Singapore Airlines also got the
thumbs up from readers of Business Traveller Germany.
They voted it the Best Airline to the Far East and the
Pacifi c (Overall), and the best in safety, cabin crew, cabin
comfort, cabin appearance and catering categories.
A full list of awards achieved by the Airline during the
year in review is shown on page 33. While Singapore
Airlines is not in business to win awards, they are an
invaluable recognition of the effort of our staff across
the world.
OPERATING REVIEW