Virgin Media 2010 Annual Report Download - page 148

VIRGIN MEDIA INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
Note 18—Industry Segments (Continued)
expenses that are not directly attributable to the reporting segments, such as the costs of operating the network,
corporate costs and depreciation and amortization. Restructuring and other charges, and goodwill and intangible
asset impairments are excluded from segment contribution as management believes they are not characteristic of
our underlying business operations. Assets are reviewed on a consolidated basis and are not allocated to segments
for management reporting since the primary asset of the business is the cable network infrastructure, which is
shared by our Consumer and Business segments.
The 2008 fiscal year amounts have been adjusted to conform to the current period presentation. Segment
information for the years ended December 31, 2010, 2009 and 2008 was as follows (in millions):
Year ended December 31, 2010
Consumer Business Total
Revenue ....................................... £3,279.0 £596.8 £3,875.8
Segment contribution ............................ 1,982.4 342.8 2,325.2
Year ended December 31, 2009
Consumer Business Total
Revenue ....................................... £3,083.1 £580.8 £3,663.9
Segment contribution ............................ 1,841.9 339.7 2,181.6
Year ended December 31, 2008
Consumer Business Total
Revenue ....................................... £3,029.0 £626.0 £3,655.0
Inter segment revenue ............................ — 0.4 0.4
Segment contribution ............................ £1,803.6 £335.2 £2,138.8
The reconciliation of total segment contribution to our consolidated operating income (loss) is as follows (in
millions):
Year ended December 31,
2010 2009 2008
Total segment contribution .......................................... £2,325.2 £2,181.6 £2,138.8
Other operating and corporate costs ............................... 815.0 832.7 832.6
Restructuring and other charges .................................. 53.0 40.4 22.7
Depreciation ................................................. 987.7 928.7 900.6
Amortization ................................................. 147.6 243.1 282.6
Goodwill and intangible asset impairment .......................... — 4.7 362.2
Consolidated operating income (loss) .................................. £ 321.9 £ 132.0 £ (261.9)
Note 19—Condensed Consolidating Financial Information—Senior Notes
We present the following consolidated financial information as of December 31, 2010 and 2009 and for the
years ended December 31, 2010, 2009, and 2008 as required by Article 3-10(d) of Regulation S-X.
Virgin Media Finance is the issuer of the following senior notes:
• $550 million aggregate principal amount of 9.125% senior notes due 2016
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