Time Warner Cable 2008 Annual Report Download - page 5

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TIME WARNER CABLE 2008 ANNUAL REPORT
In addition to actively di erentiating our services
from competitors, a key focus in 2009 will be managing
costs and striking the right balance between subscriber
growth and pro tability.
our website to create a seamless online
purchase process, provide additional self-care
options and empower customers to solve
problems quickly.
Consumers today expect anytime, anywhere
access to any content, from any device. While
we aren’t interested in creating another cellular
phone company, we are pursuing wireless
technology to further integrate our services
and deliver on consumers’ thirst for mobility.
As a rst step, we expect to launch a broadband
wireless o ering in one or more cities in 2009
via our investment in Clearwire.
We also are pursuing advanced advertising
opportunities. Americans are watching more TV
than ever. Advertisers want targeted, interactive
and measurable solutions to reach them. Canoe
Ventures, a joint venture of Time Warner Cable
and other major cable companies, is striving
to make TV advertising easier to buy, use and
measure. We think Canoe has the potential to
reenergize TV advertising. We expect signi cant
steps toward launching advanced advertising
products this year.
The year ahead certainly will present
questions and challenges. As I’ve mentioned,
we’ve experienced a slowdown in growth,
which has required that we make some di cult
but necessary changes to ensure our long-term
success. But, while we are not immune to
economic forces, we feel con dent in our ability
to operate e ciently and compete successfully.
We believe our subscription relationships put
our company in a much better position than
many others. We will approach opportunities
with our typical mix of innovative thinking
and measured, consistent strategic sensibility.
An Independent, Stand-Alone Company
A few weeks ago, we completed our
separation from Time Warner Inc. With that,
Time Warner Cable is now an independent,
stand-alone public company. We are excited
to o er investors the opportunity to hold stock
in a completely publicly held cable distribution
company. Our spino also provides us an
opportunity to more clearly de ne what
Time Warner Cable stands for and the
value we provide customers, communities
and employees.
I’m pleased to introduce you to a handful
of our employees on the pages that follow.
They represent all 46,600 of us. Together,
we are dedicated to providing indispensible
products and services and great customer
care. Together, we are devoted to continuing
to earn our customers’ trust and loyalty.
Together, we are Time Warner Cable.
Sincerely,
Glenn A. Britt
Chairman, President & Chief Executive O cer
April 2009
While customers tell us they
want technology and the
latest services and features,
they also want them deliv-
ered in ways that are simple
and easy. We’re focusing on
additional ways for our
customers to do business
with us easily and e ciently.