Samsung 2014 Annual Report Download - page 6

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CEO Greetings
Building sound management with an unmatched challenging spirit
Going forward, we anticipate lingering uncertainty in the world economy
owing to an increase in US interest rates, economic recession in the
Eurozone and financial risks in emerging countries because of the sharp
drop in crude oil prices. Competition in the electronics industry will turn
ever more fierce as growth continues to slow in our key product markets.
Nevertheless, we are prepared. Our experienced sound management
and unrivaled challenging spirit will enable us to effectively respond to
the fast-changing business environment.
First, we will strengthen our competitiveness and profit structures
in existing business areas. In our core areas, including memory chips,
TVs and mobile phones, we will hone our competitive advantages as we
focus on developing premium products and strengthening technology
leadership. Our top ranking in the Memory Business is fully supported
by our superior technology. In TVs, we will highlight our premium brand
power with a central focus on SUHD TVs. In the Mobile Communications
Business, we will lead the premium market with the Galaxy S6 and Gal-
axy S6 edge, while also launching differentiated products for mid- and
low-priced markets. That strategy will not only maintain our dominance
in advanced markets but also fuel growth in emerging and low-priced
markets. In addition, we will realize significant growth in sales and profits
in our developing businesses, such as Digital Appliances, Printing Solu-
tions, Networks, Health & Medical Equipment, System LSI and LED.
Next, we will place new demands on B2B and Contents & Services Busi-
nesses. With a revamped organizational structure, we will implement a
focused strategy that builds a world-class B2B business, working closely
with sales networks to develop corporate customers. By propelling mo-
mentum in advanced markets and realizing high growth in emerging mar-
kets, we will position Samsung as a global leader in the B2B business. We
will further enhance our product competitiveness with robust soft compet-
itiveness, producing must-have content and services and strengthening
our service platforms, such as Big Data and Cloud Services.
Third, we will assure stronger competitiveness with preemptive mea-
sures going forward. We will aggressively pursue IoT businesses as new
growth engines, including Smart Health and Smart Home. We expect to
embed a creative corporate culture in our Samsung Electronics DNA by
using such tools as MOSAIC, which was introduced in 2014 to improve
cross-discipline thinking and collective knowledge. Such measures will
establish the firm foundation for our new challenges.