Samsung 2014 Annual Report Download - page 14

Download and view the complete annual report

Please find page 14 of the 2014 Samsung annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 114

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114

Digital Appliances
Business
Generating memorable moments and better lives with inventive home appliances that turn daily routines into premium experiences
In 2014, Samsung Electronics focused on producing first-class home
appliances that add comfort and convenience to consumer lives. We
continued our efforts to enhance daily tasks by creating home appli-
ances that deliver premium performance, such as the Chef Collection
Refrigerator and Front Load Crystal Blue Washing Machine. We also
launched lifestyle labs in seven regions around the world to strengthen
our local product lines. In response, we achieved remarkable results,
boosting our status in the premium home appliance market.
Designed and developed in collaboration with three-star Michelin
chefs, the Chef Collection Refrigerator garnered terrific reviews for its
versatile storage spaces and its Metal and Triple Cooling technology that
maintains food freshness from fridge to table. Our front load washing
machine was particularly well received in Europe. Maximizing design
and convenience, the WW9000 Crystal Blue’s door opens wider for easy
loading and unloading while Auto Optimal Wash takes care of the de-
tails like dosing and cycle intensity. Our cutting-edge home cleaning ro-
bot vacuum, POWERbot, also attracted worldwide notice. Other popular
consumer products included the the Q9000 Smart Air Conditioner that
cools with powerful spiral airflow. In addition, the air purification feature
efficiently protects consumer’s health by removing ultra fine dust and
air contaminants such as viruses and bacteria via its built-in Virus Doctor.
The dehumidifier function removes excess humidity in the air.
In 2015, we will secure leadership in the global home appliance mar-
ket by emphasizing sales capabilities and by launching additional excit-
ing premium products that enhance family life. We are forcefully moving
into the Smart Home era with synergistic convergences among our pre-
mium home appliances and our advanced ICT devices and networks.
activewash™ Washing Machine
Featuring a dedicated built-in
sink and water jet for convenient
pre-treatment, the ergonomically
designed activewash™ Washing
Machine delivers one-stop
laundry solution to homes.
Chef Collection Induction Cooktop
with Virtual Flame Technology™
The Chef Collection Cooktop with
Virtual Flame Technology™ uses
induction to deliver efficient precision
cooking, while embedded LED lights
evoke the visual of gas cooking.
The detachable Magnetic Knob makes
cleanup easy.
Business Overview Consumer Electronics