Samsung 2014 Annual Report Download - page 16

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Printing Solutions
Business
Improving work productivity with advanced mobile printing technology and optimized document management solutions
Effectively maximizing hardware and software capabilities, Samsung
Electronics printing technology boosts productivity and efficiency by
offering more convenient and easily customized office solutions and
services. We also are developing future-oriented options for mobile tech-
nology to realize faster and more intuitive printing.
In 2014, we anticipated changes in the printing market by providing
mobile printing that uses NFC (Near Field Communication) and Cloud
connections and by including the latest document management solu-
tions. We launched differentiated products and solutions recognized by
the global market, such as SMART MultiXpress Series, which applies
a world-first Android operating system. As a result, our A4 laser printer
earned No. 2 in global market share. We also continued growth in the A3
multifunction printer market, which has a high entry barrier.
In 2015, mobile printing technology and choices will accelerate as the
business expands into electronic document-based solutions and ser-
vices. In response, we are focused on our technology leadership and
will provide top quality, performance and mobile convenience. We will
strengthen the competitiveness of our A4 and multifunction printers
while broadening the A3 multifunction line. We will continue to serve
B2B customers by developing optimized solutions and services that
advance their business, such as the launch of our SMART MultiXpress
X7600 Series, the world’s first quad core CPU-installed A3 multifunction
printer with Samsung Cloud Print services.
SMART MultiXpress X7600 Series
With quad core CPU and upgraded
Android OS-based Smart UX 2.0,
the A3 multifunction printer series
manages more work faster and easier
while providing a comfortable user
experience.
Business Overview Consumer Electronics