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Mobile Communications
Business
Delivering ultimate consumer experiences and exciting moments with breakthrough design and differentiated technology
Around the globe in 2014, Samsung Electronics mobile phones again
proved the product consumers loved the most. Despite slower growth
and intensified competition, Samsung Electronics continued to rank No. 1
in the world across all mobile and smartphone markets. We maintained
that established leadership with new products such as the Galaxy S5,
Galaxy Note 4 and Galaxy Note edge and with aggressive marketing sup-
port. We also earned No. 1 status in the rising global wearable tech mar-
ket with our stylishly innovative wearable products, including Samsung
Gear 2, Gear S, Gear VR and Gear Circle.
In the year ahead, the time looks right for the mobile business to
take off again. We plan to propel smartphone sales with competitive
new lines, to secure our market leadership by launching innovative
premium smartphones and to provide a range of upgraded mid-price
products of impressive quality. We anticipate remarkable results from
our new Galaxy S6 and Galaxy S6 edge in the premium smartphone
market. Equipped with first-of-its-kind technology and already winning
widespread recognition, the S6 and S6 edge are beautifully crafted from
metal and glass and blend purposeful design with powerful features.
Our Galaxy Tablets will boost demand by continuing to connect with
what matters, offering differentiated options with high-value services
for syncing and sharing as well as richly relevant content. In wearable
tech, we will maintain leadership with pioneering products that integrate
distinctive design with easy usability. In addition, our new B2B growth
engine is revving up as we enhance enterprise mobile security with
KNOX, our proprietary security platform, and identify expanding markets
in education, the public sector, retail and more.
Galaxy Note 4
Offering a new dimension in
Samsung’s unique Note culture,
the Galaxy Note 4 blends an evolved
S Pen with superior viewing, providing
users with the most powerful mobile
experience on the market with its
5.7-inch Quad HD Super AMOLED
display, 16MP camera, fast charging,
ultra power saving mode and
multitasking.
Samsung Gear S
Samsung’s first network-connected
wearable, the Samsung Gear S
features a 2-inch curved Super
AMOLED display, optimized UI and
smartphone link to make and answer
calls, check texts, email, get schedule
updates and even stream music,
right from your wrist.
Business Overview IT & Mobile Communications