Samsung 2014 Annual Report Download - page 18

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Samsung Electonics advances the capabilities of medical institutions
around the world by developing large-scale medical imaging equipment,
including ultrasound, digital X-ray, portable CT and IVD (in vitro diagnos-
tic) solutions. Our state-of-the-art medical devices harness our expert
technological convergence across visual display, ICT, semiconductor,
telecommunications and other fields.
In 2014, the global diagnostic medical equipment market continued
to grow over the previous year. By launching differentiated products
supported by energetic marketing, we strengthened our worldwide
competitiveness. We also expanded our medical imaging product line
with RS80A, our premium ultrasound system that helps diagnose breast
cancer by offering highly accurate image quality and outstanding auto-
mation. In addition, we launched GM60A, our mobile digital X-ray device
that reliably delivers high-quality imaging directly to a patient’s bedside.
In 2015, we expect the global diagnostic medical equipment market to
continue to scale with particular growth in emerging markets. We will fo-
cus on expanding our ultrasound system line, improving competitiveness
of our X-ray equipment and strengthening overseas sales. Our strategy
for the ultrasound system includes identifying a large distribution chan-
nel and improving competitiveness in the public bidding market. We will
also increase sales of X-ray equipment by securing differentiated technol-
ogies, including image engine and usability features. Looking ahead, we
are developing innovative medical devices that will expertly integrate our
cutting-edge technologies to support advanced healthcare and healthful
living.
Health & Medical Equipment
Business
Improving healthcare by developing cutting-edge medical devices that perform with greater accuracy and ease
RS80A with Prestige
Our premium ultrasound system
for medical imaging, the RS80A with
Prestige, speeds more accurate
diagnosis with high-quality image
performance and user convenience.
WS80A with Elite
Enhanced image quality and more
powerful diagnosis capability has
upgraded our earlier WS80A into
the WS80A with Elite. This premium
Ob/Gyn ultrasound improves
diagnostic accuracy by offering
detailed 3D fetal imaging.
Business Overview Consumer Electronics