Samsung 2014 Annual Report Download - page 12

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Visual Display
Business
Presenting the future of visual display with extraordinary picture quality and advanced features and content
Business Overview Consumer Electronics
We fortified our leadership in the global TV market throughout 2014. For
the ninth year in a row, Samsung Electronics earned No. 1 global TV
market share, achieving 28.3% across all flat-panel TV product lines,
including LCD and LED. We further ranked global No. 1 in the ultra-large-
size market, winning 39.1% market share of TVs 60 inches and larger
and a robust 34.3% share of the UHD TV market, a significant increase
over the previous year. Despite the depressed TV market and tougher
competition, we reinforced our reputation as the world’s best TV maker
in premium markets, including North America, with trendsetting differen-
tiated products such as Curved TV and UHD TV.
In 2015, Samsung Electronics is poised to secure that global TV
leadership with a range of innovative products. We will increase sales of
premium TVs, including UHD, Curved and ultra-large-size TVs, and we
will launch our new game-changer, the SUHD TV. Going well beyond
current limits in conventional display to again make industry history, our
SUHD TV delivers unprecedented ultra-high picture quality with ultimate
brightness, contrast range and the widest spectrum of precise color.
With the goal of promoting growth and consumer satisfaction in the
UHD TV market, we are collaborating with global companies in several
fields to form the UHD Alliance, which will showcase rich content and su-
perb picture quality. We will also include the Tizen platform in our Smart
TVs to ensure faster and more convenient user experiences. Comple-
mented by our sophisticated AV products, such as omnidirectional audio
and Curved Soundbar, we continue to offer the stellar sound environ-
ment that connects TV visual and audio in perfect harmony.
SUHD TV JS9000
Reinvigorating the TV viewing
experience with true-to-life ultra-high
picture quality on the curved display,
the groundbreaking SUHD TV JS9000
delivers a wider color range and
a softly textured Shirring design.
Wireless Audio-360
The innovative speaker system
uses our proprietary ring radiator
technology to emit 360-degree
omnidirectional sound for
an exceptionally rich listening
experience.