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003002
2014 Samsung Electronics Annual Report
Enhancing product competency and reinforcing market leadership
Our Memory Business significantly improved owing to greater cost
competitiveness and advanced process technology development. In
turn, that boosted sales of differentiated and high-value-added products,
including SSD. In the Mobile Communications Business, amid intense
industry competition and slowing global demand, sales and profits of
smartphone and tablets weakened and growth was stagnant over the
previous year. Nonetheless, we maintained our global No. 1 leadership
in both the mobile phone and smartphone markets. In the Visual Display
Business, we also solidified our market leadership by promoting sales of
our premium products, including UHD, Curved and ultra-large-size TVs.
As a result, we achieved No. 1 worldwide market share for the ninth year
in a row since 2006.
Innovating technology and products while fortifying
future growth engines
In 2014, we invested KRW 15 trillion in R&D to lead industry innovation
as we continued to expand global R&D centers and recruit top talent. Our
New York and Silicon Valley-based Open Innovation Center extended
our reach, enabling us to secure outside talent and technologies. Those
forward-looking measures fueled remarkable performance and sparked
superior technologies, including mass production of the world’s first 20nm
DRAM and V-NAND with 3-bit technology; the launch of a smartphone
with the world’s first curved display; wearable devices such as Samsung
Gear S and Gear VR; and developing new IoT (Internet of Things) tech-
nology based on automatic ID technology that utilizes diverse sensors.
We also reinforced the foundation of our technology leadership and
sustained future growth by registering 4,952 US patents in 2014, the No. 2
world record. In addition, we maintained our profile as an innovative
com-
pany with 36 CES 2015 Innovation Awards and with the No. 3 ranking on
the Boston Consulting Group’s list of The Most Innovative Companies
2014 around the world. Moreover, we were ranked No. 7 on Interbrand’s
The Best 100 Global Brands 2014, with an estimated brand value of USD
45.5 billion. Fortune listed Samsung Electronics as No. 13 on its list of the
World’s Most Admired Companies 2014.
President & CEO Boo-Keun Yoon President & CEO Jong-Kyun Shin