HP 2007 Annual Report Download - page 21

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LaserJet Printers. LaserJet systems include monochrome and color laser printers, printer-based multi-function devices
and Total Print Management Solutions for enterprise customers. A key initiative in this area of IPG’ s business has been and
continues to be driving color printing penetration in the office.
Graphics and Imaging. Graphics and Imaging products include large format (DesignJet) printers, Indigo and Scitex
digital presses, digital publishing solutions and graphics printing solutions. A key initiative for IPG is to capture high-value
pages by developing compelling solutions for the industrial, commercial printing and graphics segments.
Printer Supplies. Printer supplies include LaserJet toner and inkjet cartridges and other printing-related media. These
supplies include HP-branded Vivera and ColorSphere ink and HP Premium and Premium Plus photo papers, which are
designed to work together as a system to produce faster prints with improved resistance to fading, increased print quality and
better affordability.
HP Financial Services
HPFS supports and enhances HP’ s global product and service solutions, providing a broad range of value-added
financial life-cycle management services. HPFS enables our worldwide customers to acquire complete IT solutions, including
hardware, software and services. The group offers leasing, financing, utility programs and asset recovery services, as well as
financial asset management services for large global and enterprise customers. HPFS also provides an array of specialized
financial services to SMBs and educational and governmental entities. HPFS offers innovative, customized and flexible
alternatives to balance unique customer cash flow, technology obsolescence and capacity needs.
Corporate Investments
Corporate Investments is managed by the Office of Strategy and Technology and includes Hewlett-Packard Laboratories,
also known as HP Labs, and certain business incubation projects. Revenue in this segment is attributable to the sale of certain
network infrastructure products, including Ethernet switch products that enhance computing and enterprise solutions under
the brand ProCurve Networking. Corporate Investments also derives revenue from licensing specific HP technology to third
parties.
Sales, Marketing and Distribution
We manage our business and report our financial results based on the principal business segments described above. Our
customers are organized by consumer and commercial customer groups, and distribution is organized by direct and channel.
Within the channel, we have various types of partners that we utilize for various customer groups. The partners include:
• retailers that sell our products to the public through their own physical or Internet stores;
• resellers that sell our products and services, frequently with their own value-added products or services, to targeted
customer groups;
• distribution partners that supply our solutions to smaller resellers with which we do not have direct relationships;
• independent distributors that sell our products into geographies or customer segments in which we have little or no
presence;
• original equipment manufacturers (“OEMs”) that integrate our products with their own hardware or software and
sell the integrated products;
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