HP 2007 Annual Report Download - page 20

computing devices, digital entertainment systems, calculators and other related accessories, software and services for the
commercial and consumer markets. We group commercial desktops, commercial notebooks and workstations into
commercial clients and consumer desktop and consumer notebooks into consumer clients when describing our performance
in these markets. Like the broader PC market, PSG continues to experience a shift toward mobile products such as notebooks.
Both commercial and consumer PCs are based predominately on the Windows® operating system and use Intel and AMD
processors.
Commercial PCs. PSG offers a variety of personal computers optimized for commercial uses, including enterprise and
SMB customers, and for connectivity and manageability in networked environments. These commercial PCs include
primarily the HP Compaq business desktops, business notebooks, and Tablet PCs.
Consumer PCs. Consumer PCs include the HP Pavilion and Compaq Presario series of multi-media consumer desktops
and notebooks, as well as HP Media Center and Voodoo Gaming PCs, which are targeted at the home user.
Workstations. Workstations are individual computing products designed for users demanding enhanced performance,
such as computer animation, engineering design and other programs requiring high-resolution graphics. HP provides
workstations that run on UNIX®, Windows® and Linux-based operating systems.
Handheld Computing. HP provides a series of HP iPAQ Pocket PC handheld computing devices that run on Windows®
Mobile software. These products range from value devices such as music or Global Positioning System receivers to advanced
devices with voice and data capability.
Digital Entertainment. PSG’ s digital entertainment products are targeted at the intersection of the personal computing
and consumer electronics markets and span a range of products and product categories that allow customers to enjoy a broad
range of digital entertainment experiences. PSG’ s digital entertainment products include HD DVD and RW drives and DVD
writers; plasma and LCD flat-panel televisions; and the HP Digital Entertainment Center, which allows consumers to access
their music, movies, home videos and photos from a single device via remote control.
Imaging and Printing Group
IPG is the leading imaging and printing systems provider in the world for consumer and commercial printer hardware,
printing supplies, printing media and scanning devices. IPG is also focused on imaging solutions in the commercial markets,
from managed print services solutions to addressing new growth opportunities in commercial printing in areas such as
industrial applications, outdoor signage, and the graphic arts business. When describing our performance in this segment, we
group inkjet printer units and digital photography and entertainment products and services into consumer hardware, LaserJet
printers and graphics and imaging products into commercial hardware and break out printer supplies separately.
Inkjet Printers. Inkjet systems include desktop single function and inkjet all-in-one printers, including photo,
productivity and business inkjet printers and scanners.
Digital Photography and Entertainment. Digital imaging products and services include photo specialty printers, photo
kiosks, digital cameras, accessories and online photo services through Snapfish. An important part of IPG’ s strategy is to
provide digital imaging solutions that rival traditional imaging for quality, cost and ease of use so that consumers can manage
their digital imaging throughout the home and outside the home. On November 7, 2007, we announced that we were seeking
an alternative business model for our HP-branded cameras.
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