GameStop 2013 Annual Report Download - page 8

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2013 ANNUAL REPORT POWER TO THE PLAYERS
6
We returned more than $1 billion to customers through our buy-sell-trade program in 2013.
76% of trades were applied towards the
purchase of new products in 2013.
PRE-OWNED SALES
$2,000
$2,200
$2,400
$2,600
$2,800
$2,430.5
$2,329.8
$2,620.2
$2,469.8
10 11 12 13
Sales in millions
10
11
1
2
13
Sa
l
es
i
n
milli
o
n
s
BUY-SELL-TRADE: FROM STRENGTH TO STRENGTH Our buy-sell-trade program continues to fuel new
product sales by increasing buying power with the more than $1 billion of trade
credits we provide to consumers each year. With the majority of these trade dollars
being applied toward the purchase of new video game products, GameStop drove
industry-wide sales of new games and next-gen consoles in 2013. We continue
to outperform and increase market share, clearly illustrating the importance of our
buy-sell-trade business to the overall health of the gaming industry. Over the last
two years we have also added select pre-owned mobile devices and consumer
electronics into our unique buy-sell-trade model. We refer to this as the recommerce
industry, estimated to be $2.3 billion in the United States and projected to grow at
an annual rate of 20-25% over the next five years.
Through our unique business
model, we offer customers
the best value on new and
pre-owned consoles,
games, accessories
and consumer
electronics.