GameStop 2013 Annual Report Download - page 12

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2013 ANNUAL REPORT POWER TO THE PLAYERS
MULTICHANNEL: FOCUS ON SERVING OUR CUSTOMERS In 2013, we continued to maximize the
engagement of our customers by offering them choice and convenience through our
multichannel initiatives. From our leading retail website, mobile apps, web-in-store and
pick-up@store programs, we are enhancing the level of interaction customers experience
with us to make sure they receive what they want, when they want it. | Our efforts paid off
as we experienced tremendous growth within our multichannel business with sales growing
more than 47.5% in 2013 versus 2012.
10
Rated as one of the top 25 retailers
(ComScore Data), GameStop.com
brings virtual store shelves to
more than 9 million unique
visitors to the site each month.
GameStop’s mobile site, offering
customer ease and convenience,
experienced 76% growth
in trafc and 62% in
revenue in 2013.
Our pick-up@store service, which allows customers to shop for
games, systems and accessories online and pick them up at their
local store, grew by 19% during 2013.
Our web-in-store service guarantees
every game is in stock by giving
customers the choice to order
any product online while in
a store and have it shipped
directly to them for no charge.
Web-In-Store sales grew
by 430% in 2013.