GameStop 2013 Annual Report Download - page 10

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2013 ANNUAL REPORT POWER TO THE PLAYERS
POWER UP REWARDS: CONSISTENTLY REWARDING LOYALTY Just three years since launch, our PowerUp
Rewards loyalty program is now 34 million members strong globally. By engaging this
enthusiastic gamer community, we are able to increase brand loyalty, acquire new customers,
successfully launch new business initiatives and drive market share growth. The consumer
data that we have allows us to make informed strategic decisions regarding logical real
estate selection, effective marketing programs and efficient product purchasing decisions. |
We hosted more than 5,000 PowerUp Rewards members at the second annual GameStop
Expo in Las Vegas, NV. With more than 200,000 square feet of video gaming excitement
and innovation, customers experienced the features of the new Microsoft Xbox One and Sony
PlayStation 4 consoles before they launched, played the hottest new video games, entered to
win great prizes and met with top video game publishers and other celebrity guests.
8
PowerUp Rewards members shop with GameStop
approximately 5 times more often than non-
members, accounting for 71% of total U.S.
purchases in 2013. We expanded loyalty
into new countries, including Germany, Austria,
Switzerland, Ireland and Italy.
PowerUp Rewards members are automatically entered into monthly Epic Reward Giveaways™
when they make a transaction with GameStop. Epic Reward Giveaways are unique and
exciting once-in-a-lifetime experiences that we create based on our strong relationships
with gaming publishers and other entertainment partners.
The Bravado Banshee was
the September 2013 Epic
Reward Giveaway, won by
the Parker Family.