Comcast 2011 Annual Report Download - page 8

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• developing wireless options to extend our services outside the home to provide mobility
through the use of mobile applications, the deployment of Wi-Fi in portions of our service
areas and the marketing of Verizon Wireless services that we plan to integrate with the offer-
ings of our services
• deploying multiple tools to recapture bandwidth and optimize our network, including digitiz-
ing analog signals, increasing the number of nodes in service areas, and using advanced
video encoding and digital compression technologies
• developing technology and software to better identify problems with our cable services and
to allow for better integration of our software with third-party software
Sales and Marketing
We offer our services directly to residential and business customers through our call centers, door-to-door
selling, direct mail advertising, television advertising, Internet advertising, local media advertising, tele-
marketing and retail outlets. We market our cable services both individually and as bundled services. In
addition, in 2012, Verizon Wireless has become an agent to sell our cable services in certain of our markets.
NBCUniversal Segments
On January 28, 2011, we closed our transaction with GE to form a new company named NBCUniversal, LLC
(“NBCUniversal Holdings”). We now control and own 51% of NBCUniversal Holdings, and GE owns the
remaining 49%. As part of the NBCUniversal transaction, GE contributed the businesses of NBCUniversal,
which is now a wholly owned subsidiary of NBCUniversal Holdings. The NBCUniversal businesses that were
contributed included its national cable networks, the NBC and Telemundo broadcast networks and its NBC
and Telemundo owned local television stations, Universal Pictures, the Universal Studios Hollywood theme
park, and other related assets. We contributed our national cable networks (previously in our Programming
segment), our regional sports and news networks (previously in our Cable segment), certain of our Internet
businesses, including DailyCandy and Fandango (previously in Corporate and Other), and other related assets
(the “Comcast Content Business”), all of which are now part of our Cable Networks segment.
For additional information on the transaction, refer to “Management’s Discussion and Analysis of Financial
Condition and Results of Operations” and Note 4 to our consolidated financial statements included in this
Annual Report on Form 10-K. For information on the Federal Communications Commission (“FCC”) order and
the Department of Justice (“DOJ”) consent decree related to the transaction, see “Legislation and Regulation”
below.
Comcast 2011 Annual Report on Form 10-K 6