Comcast 2011 Annual Report Download - page 11

Download and view the complete annual report

Please find page 11 of the 2011 Comcast annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 148

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148

local television stations and other media platforms owned by us and third parties, as well as through home
video, both in the United States and internationally. We also produce “first-run” syndicated shows, which are
programs for initial exhibition on local television stations in the United States, on a market-by-market basis,
without prior exhibition on a network. We currently distribute some of our programs after their exhibition on a
broadcast network, as well as older television programs from our library, to local television stations and cable
networks in the off-network syndication market in the United States.
NBC Local Television Stations
We own and operate 10 NBC affiliated local television stations that collectively reached approximately
31 million U.S. television households, which represents approximately 27% of all U.S. television households,
as of December 31, 2011. In addition to airing NBC’s national programming, our stations produce news,
sports, public affairs and other programming that addresses local needs and acquire syndicated program-
ming from other sources. The table below presents a summary of the NBC affiliated local television stations
that we own and operate.
DMA Served(a) Station General Market Rank(b)
Percentage of U.S.
Television Households(d)
New York, NY WNBC 1 7%
Los Angeles, CA KNBC 2 5%
Chicago, IL WMAQ 3 3%
Philadelphia, PA WCAU 4 3%
Dallas-Fort Worth, TX KXAS(c) 52%
San Francisco-Oakland-San Jose, CA KNTV 6 2%
Washington, D.C. WRC 8 2%
Miami-Ft. Lauderdale, FL WTVJ 16 1%
San Diego, CA KNSD(c) 28 1%
Hartford, CT WVIT 30 1%
(a) Designated market area (“DMA”) served is defined by Nielsen Media Research as a geographic market for the sale of national spot and
local advertising time.
(b) General market rank is based on the relative size of the DMA among the 210 generally recognized DMAs in the United States based on
Nielsen estimates for the 2011-12 season.
(c) Owned through a joint venture with LIN TV Corp.
(d) Based on Nielsen estimates for the 2011-12 season. The percentage of U.S. television households does not reflect the calculation of
national audience reach under the FCC’s national television ownership cap limits. See “Legislation and Regulation – Broadcast Tele-
vision – Ownership Limits – National Television Ownership.”
Telemundo
Telemundo is a leading Hispanic media company that produces, acquires and distributes Spanish-language
content in the United States and internationally. Telemundo’s operations include the Telemundo network; its
owned local television stations; mun2, a cable network featuring diverse, youth-oriented entertainment for
bicultural Latinos; and Telemundo-related digital media properties consisting primarily of brand-aligned web-
sites, such as Telemundo.com.
The Telemundo network is a leading Spanish-language broadcast network featuring original telenovelas, theat-
rical films, news, specials and sporting events. We develop our own programming primarily through
Telemundo’s production studio and also acquire the rights to content from third parties. In 2011, we entered
into an agreement with FIFA to license the Spanish-language U.S. broadcast rights to FIFA World Cup soccer
from 2015 through 2022 and also acquired the Spanish-language U.S. broadcast rights for the NFL games
that the NBC network will broadcast as part of our agreement with the NFL that runs through the 2022-23
season.
9Comcast 2011 Annual Report on Form 10-K