Comcast 2011 Annual Report Download - page 10

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networks and related digital media properties. We also generate content licensing and other revenue from the
licensing and sale of our owned programming in the United States and internationally, including revenue from
the sale of our owned programming on standard-definition digital video discs and Blu-ray discs (together,
“DVDs”) and through digital media platforms, and from the licensing of our brands for consumer products.
Broadcast Television
Our Broadcast Television segment operates the NBC and Telemundo broadcast networks, which together
serve audiences and advertisers in all 50 states, including the largest U.S. metropolitan areas. Our Broadcast
Television segment also includes our owned and operated NBC and Telemundo local television stations, our
broadcast television production operations and our related digital media properties.
Our Broadcast Television segment primarily generates revenue from the sale of advertising and from content
licensing. Advertising revenue is generated from the sale of advertising time on our broadcast networks,
owned local television stations and related digital media properties. Content licensing revenue is generated
from the licensing of our owned programming in the United States and internationally. We also generate rev-
enue from the sale of our owned programming on DVDs, through digital media platforms and from the
licensing of our brands and characters for consumer products. In addition, our owned local television stations
are beginning to receive retransmission fees from multichannel video providers in exchange for consent that
allows carriage of the stations’ signal. We also receive a portion of the retransmission fees received by our
NBC affiliated stations. We expect these fees to increase in the future as we, and our affiliated stations,
renegotiate distribution agreements with multichannel video providers.
NBC Network
The NBC network distributes more than 5,000 hours of entertainment, news and sports programming annu-
ally, and its programs reach viewers in virtually all U.S. television households through more than 200 affiliated
stations across the United States, including our 10 NBC owned local television stations. The NBC network
develops a broad range of content through its entertainment, news and sports divisions and also airs a
variety of special-events programming. The NBC network’s television library consists of rights of varying
nature to more than 100,000 episodes of popular television content, including current and classic titles,
unscripted programming, sports, news, long-form and short-form programming and locally produced pro-
gramming from around the world. In addition, the NBC network operates various websites that extend its
brands and content online.
The NBC network produces its own programs or acquires the rights to programming from third parties.
NBCUniversal has various contractual commitments for the licensing of rights to multiyear programming,
including sports programming. Our most significant sports programming commitments include an agreement
with the NFL to produce and broadcast a specified number of regular season and playoff games, including
NBC’s Sunday Night Football through the 2022-23 season and the 2012, 2015, 2018 and 2021 Super
Bowls. In addition, the NBC network has broadcast the Summer Olympic Games since 1988 and the Winter
Olympic Games since 2002, and owns the U.S. broadcast rights for the 2012 London Olympic Games, 2014
Sochi Olympic Games, 2016 Rio de Janeiro Olympic Games, 2018 Pyeongchang Olympic Games and 2020
Summer Olympic Games. We also have broadcast rights to a specified number of NHL games through the
2020-21 season and certain PGA TOUR golf events through 2021. NBCUniversal’s sports programming
agreements also include rights to distribute content on our national cable sports networks, NBC Sports
Network and Golf Channel, our regional sports networks where applicable, and on various digital media plat-
forms.
Our broadcast television production operations create and produce original content, including scripted and
unscripted series, talk shows, and digital media projects that are sold to broadcast networks, cable networks,
Comcast 2011 Annual Report on Form 10-K 8