Xerox 2003 Annual Report Download - page 5

3
•In global enterprises around the world, we are helping
our customers maximize their investments in information
technology and helping them make document-intensive
work processes more efficient, more impactful and more
user friendly. Companies like Microsoft, Lloyd’s, Sun
Microsystems and Siemens have turned to Xerox for help.
I could go on, but you get the point. The “copier giant” has
transformed itself into a leading technology and services
company – with an important twist. Too many organizations
focus on the wrong side of information technology – putting
too much emphasis on the “technology” and not enough
on the “information.” With smart document management
services, we’re helping our customers focus more on the
information and ideas captured in documents than on the
technology needed to produce them.
A case in point is the work we are doing with a major airline.
We are helping them manage their documents so that they
structure their own content, automate their own distribution and
approvals, track sign-off by the right person, retire documents to
a central repository, and provide reporting statistics to manage-
ment. That’s what we mean by smart document management.
It’s also smart business. The process reduces the risk of delayed
flight departures and arrivals, practically eliminates the
likelihood of a bad compliance report by the FAA, and saves
them three-quarters of a million dollars a year.
We have continued to invest heavily in
research and development and to focus
that investment on helping our customers
find better ways to do great work. Even
in our darkest days, we never considered
mortgaging our future. What a hollow victory
it would have been to save the company
from financial failure only to suffer the
consequences of a technological drought.
Equipment Sales
($ millions)
3,970 4,250
5,264
4,403
2000 2001 2002 2003
3
•In global enterprises around the world, we are helping
our customers maximize their investments in information
technology and helping them make document-intensive
work processes more efficient, more impactful and more
user friendly. Companies like Microsoft, Lloyd’s, Sun
Microsystems and Siemens have turned to Xerox for help.
I could go on, but you get the point. The “copier giant” has
transformed itself into a leading technology and services
company – with an important twist. Too many organizations
focus on the wrong side of information technology – putting
too much emphasis on the “technology” and not enough
on the “information.” With smart document management
services, we’re helping our customers focus more on the
information and ideas captured in documents than on the
technology needed to produce them.
A case in point is the work we are doing with a major airline.
We are helping them manage their documents so that they
structure their own content, automate their own distribution and
approvals, track sign-off by the right person, retire documents to
a central repository, and provide reporting statistics to manage-
ment. That’s what we mean by smart document management.
It’s also smart business. The process reduces the risk of delayed
flight departures and arrivals, practically eliminates the likelihood
of a bad compliance report by the FAA, and is projected to save
them three-quarters of a million dollars a year.
We have continued to invest heavily in
research and development and to focus
that investment on helping our customers
find better ways to do great work. Even
in our darkest days, we never considered
mortgaging our future. What a hollow victory
it would have been to save the company
from financial failure only to suffer the
consequences of a technological drought.
Equipment Sales
($ millions)
3,970 4,250
5,264
4,403
2000 2001 2002 2003