Xerox 2003 Annual Report Download - page 10

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Xerox Corporation
is a $15.7 billion technology and services enterprise that helps businesses deploy
smart document management strategies and find better ways to work. Our
intent is to constantly lead with innovative technologies, products, solutions
and services that customers can depend upon to improve business results.
The company’s operations are guided by customer-focused and employee-
centered core values – such as social responsibility, diversity and quality –
augmented by a passion for innovation, speed and adaptability.
Strategies and Opportunities
8
Remember black-and-white television,
black-and-white computer monitors, black-
and-white cell phone screens? The
view certainly wasn’t as vibrant as it
is in today’s much more colorful
digital world. With Xerox’s industry-
leading color technology for produc-
tion and office markets, those vibrant
images on screens can be printed
in affordable, high-quality color. Xerox’s
comprehensive portfolio of color
systems is driving the rapid acceleration
of color printing in the workplace.
2003 color revenue grew 17 percent, largely due to
the success of our DocuColor®series. Color revenue
now represents more than 20 percent of total
revenue. Yet color pages represent less than
4 percent of the total pages printed on Xerox
technology. The opportunity for color remains huge
– in equipment sales, page volume growth and
the subsequent flow through to post sale revenue.
From desktop solid ink and laser color printers
to color multifunction systems and 100 page-per-
minute digital color presses, with Xerox color
technology what you see is really what you get.
Color Everywhere: