Xerox 2003 Annual Report Download - page 12

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Students at Parsons School
of Design in New York City
created and produced a colorful,
52-page campus-life magazine
working with Roger P. Gimbel,
Director of Worldwide Marketing
for Global Document Solutions,
a Xerox commercial printing
customer who is growing his
business through digital work-
flow tools integrated with
his Xerox DocuColor®iGen3®
Digital Production Press. Many
iGen3 customers expect that
this powerful system will help
increase their overall revenue
by at least 15 percent.
Color Everywhere:
t’s a $9 billion market that has the
potential to expand into a $27 billion opportunity as more high-volume print jobs
are produced using dynamic digital technology rather than static and more time-
and labor-intensive offset presses. It’s a market that Xerox created and continues to
lead through breakthrough technology and value-added solutions. It’s all about
driving the New Business of Printing– digital, personal, colorful, fast and effective.
Product on:
i
Through our production business, Xerox is
delivering smart document management to large
corporations, graphic arts customers, quick
print centers, and commercial print enterprises.
Our high-volume digital production printers
and presses, integrated with solutions, enable
on-demand printing, short-run book publishing,
one-to-one marketing applications and more.
In 2003, Xerox strengthened its
market share leadership position in:
Production publishing
Production printing
Production color
And grew share in:
Light production
Continuous feed
10