Xerox 2003 Annual Report Download - page 15

Smart
business:
•In 2002, about 64 billion pages were printed in
color. Xerox expects that by 2007, office envi-
ronments will print about 159 billion pages
in color. Like the production business, color
pages can deliver five times the revenue of
black-and-white.
•Xerox’s expanded distribution strategy
brings the Xerox brand to businesses small
to large. In addition to the industry’s strongest
direct sales force and thousands of global
concessionaires, resellers and Xerox sales
agents, our more than 600 global TeleWeb
representatives expand Xerox’s reach, reduce
selling costs, and touch one-third of all office-
related purchasing decisions.
•Xerox is playing in more office purchasing
decisions – and winning. We are a leader in
the office color multifunction market. And last
year, we gained share in the black-and-white
digital multifunction market despite the tough
competitive landscape.
•Solid ink produces 90 percent less waste
than laser printing. It is also up to three times
faster. Xerox recently introduced a new solid
ink platform that sets an industry standard
for performance in the sub-$1,000 color
printer market.
Flip through a stack of mail and notice the
pieces that catch your eye. The shimmering
silver dress on the catalog cover, the burning
orange of the sun on a postcard, the bold
red offer on a promotional flyer. It’s simple:
color cuts through clutter. And more small
companies today are using color – Xerox color
– to make their business stand out in a crowd.
It’s working for Tricia Hendricks and Roy Hall
of Regency Financial Services, a mortgage
brokerage in Bronx, N.Y. They depend on the
affordability, reliability and ease of use
of the Xerox Phaser 8200 solid ink color
printer to produce full-color direct mail
advertising. With our expanding network
of resellers, concessionaires, and sales
agents, Xerox is reaching more and more
small- and medium-size businesses,
helping them see green through the allure
of Xerox color.
Color Everywhere:
13
ConAgra Foods, Inc., one of North America’s
largest packaged food companies, markets many of
America’s favorite brands including Banquet, Butterball
and Chef Boyardee. To keep its internal operations
running as smoothly as its diverse marketing initiatives,
ConAgra Foods turned to Xerox for help in streamlining
its document management infrastructure. Through an
Office Document Assessment, Xerox identified cost savings
opportunities to consolidate certain printing and copying
functions, encourage use of scanning capabilities, and
more effectively manage document management assets
including equipment, supplies and service contracts.
ConAgra Foods is now replacing dozens of standalone
copiers and printers with Xerox networked
multifunction devices that print, copy,
scan, and fax. It’s a recipe for productivity
with Xerox as the key ingredient.