Western Union 2009 Annual Report Download - page 9

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reputation for exceptional customer service and reliability, providing
foreign currency payment services to small- and medium-sized
enterprises. We intend to grow this business by combining Western
Union’s fi nancial strength and global presence with Custom House’s
proven business model.
Our U.S. bill payment business has been challenged by the economic
and competitive environment, and we are taking steps to stabilize our
position. Outside the U.S., Pago Fácil continues to perform well in
Argentina, and we are expanding our biller base and distribution
capability in Panama and Peru.
CAN ONE COMPANY MAKE A DIFFERENCE? YES!
A major highlight of 2009 was the launch of our successful yes! global
brand campaign in many markets around the globe, sending a positive
message about Western Union’s commitment to making a difference
in our consumers’ lives.
More than a brand campaign, yes! encompasses who we are and
what we stand for. The heart of yes! is about empowering our consumers
7
Custom House specializes in
cross-border business payments for small-
and medium-sized businesses.
exceptional customer service.