Western Union 2009 Annual Report Download - page 4

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We are taking advantage of marketplace
These achievements come at a time of both challenge and opportunity.
There are continuing economic diffi culties around the globe, but we
also see opportunities with new customers and market segments.
We are taking steps to position ourselves to take advantage of
emerging opportunities over the long term by driving operational
excellence, improving speed to market and creating fi nancial fl exibility
to fund growth and support margins. To make this happen, our
high-performance, global organization is at work extending our
leadership position in cash money transfer and developing a world
class experience for our consumers.
SETTING THE STAGE FOR GROWTH
During 2009 we successfully pursued a number of initiatives to help
advance our three key strategic priorities – drive profi table growth in
the core consumer-to-consumer money transfer business, which
remains the heart of our company; develop innovative products and
services in electronic channels that attract new customers; and expand
our participation in the global business payments market.
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