Western Union 2009 Annual Report Download - page 7

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We continue to view mobile – an emerging and complementary
channel for money transfer – as a longer-term growth opportunity. We
made considerable progress in implementing our mobile strategy in
2009, offering cross-border remittances to mobile phones in Kenya and
the Philippines and enabling 10,000 Western Union Agent locations
with cash-to-mobile service technology. Over the long term, we see the
potential to transform the world’s nearly fi ve billion mobile phones into
virtual Western Union locations and are building key alliances today
to be well positioned as the category evolves.
We continue to expand our online customer reach through
westernunion.com, which is now available in 18 countries. Our
consumer data suggests that more than half of our online customers
are either new to Western Union or have not used our retail service
in the last 12 months. International transaction growth through this
channel exceeded 40% in 2009.
Transactions from our account-based money transfer service through
on-line banking systems increased more than 60% last year. Currently,
12 banks around the globe offer this service – Scotiabank in Canada,
5
consumers a new way to move money.