Western Union 2009 Annual Report Download - page 6

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represent more than 10% of our location distribution in the U.S. and
Canada – a significant accomplishment.
Asia Pacifi c represents another growth opportunity. Relative to our
global market share, we are under-represented in this region. During
2009, our strategic focus was on promoting our brand and increasing
distribution throughout the region while leveraging our grassroots
marketing program to help our business reach its full potential.
Focused marketing efforts also led to double-digit transaction growth
in intra-country transfers outside the U.S. last year. Although this intra-
country business currently accounts for less than 2% of our total
revenue, we see opportunities for future growth in several markets,
including the United Kingdom and Indonesia.
ELECTRONIC CHANNELS: EXTENDING OUR REACH
We view our investments in electronic channels such as mobile
money transfer, westernunion.com, account-based money transfer and
prepaid programs, as important opportunities to provide existing and
new customers a variety of innovative options to move money
around the globe.
4
Western Union’s mobile money
transfer service allows people to send
and receive money via their
cell phones in select countries.
CASH FLOW FROM OPERATIONS
($ in billions)
Mobile Money Transfer will offer