Western Union 2009 Annual Report Download - page 8

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Garanti Bank in Turkey, Public Bank and CIMB in Malaysia among
them. We have plans to expand this service in 2010.
Prepaid card programs provide us the opportunity to offer new
services to our customers. Our reloadable prepaid offerings in the U.S.
include our Prepaid Visa Gold card, MoneyWiseTM Visa® and Mastercard®
programs. Consumers can add money to these cards in a variety of
ways, including loading a Western Union Money Transfer® transaction
directly onto a card. We are moving forward with a larger rollout of
these cards in 2010 and are excited about this opportunity.
GROWING GLOBALLY WITH BUSINESS PAYMENTS
We believe there is great growth potential in serving small- and
medium-sized businesses that make international payments to other
businesses. We estimate that this business-to-business market
generates global revenue at least as great as the consumer-to-consumer
cross-border money transfer market.
Our acquisition of Custom House sets the stage for international
expansion. Currently operating in seven countries, Custom House has a
Custom House has a reputation for
6