TripAdvisor 2014 Annual Report Download - page 13

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3
seatguru.com Features aircraft seat maps, seat reviews, and a color-coded system to identify superior and
substandard airline seats.
smartertravel.com One of the largest online travel resources for independent expert advice for the budget-
conscious traveler, helping them find the best deals and get the most value from their trips.
tingo.com The first hotel booking site that automatically rebooks hotel rooms at a lower price if the rate
drops and refunds the difference to the travelers’ credit cards.
travelpod.com Pioneering travel blog website.
tripbod.com A travel community that helps connect travelers to local experts allowing the traveler to obtain
relevant recommendations direct from a local expert.
vacationhomerentals.com A U.S.-based vacation rental website featuring properties around the world.
viator.com A leading resource for researching and booking destination activities around the world.
virtualtourist.com Travel-oriented community website featuring user-contributed travel guides for locations
worldwide.
2014 Highlights
Following are some business highlights for fiscal 2014:
x We reached more than 200 million reviews and opinions on more than 4.5 million places to stay, places to eat and things
to do – including more than 915,000 hotels and accommodations and approximately 650,000 vacation rentals, 2.4 million
restaurants and more than 500,000 attractions in 147,000 destinations throughout the world.
x Our websites globally reached more than 315 million monthly unique visitors during the year ended December 31, 2014,
according to Google Analytics.
x We reached nearly 175 million cumulative mobile app downloads and approximately 50% of TripAdvisor traffic visited
was via tablets or smartphones in 2014. Average monthly unique visitors via tablets and smartphones grew over 60%
year-over-year to approximately 140 million for the year ended December 31, 2014, according to company logs.
x We launched TripAdvisor points of sale in New Zealand, Philippines, South Africa, Vietnam, Austria, Israel, Finland,
Hungary, Czech Republic, Slovakia, and Serbia.
x We now manage and operate 24 travel media brands in addition to our flagship TripAdvisor brand, all of which are
connected by the common goal of providing comprehensive travel planning resources across the travel sector.
x We introduced Instant Booking, a feature that enables users to quickly and easily book a hotel on TripAdvisor through our
hotel or online travel agent partners.
x We launched, Just for You, a feature that makes the hotel research experience more personalized with hotel
recommendations to TripAdvisor users based on their individual preferences and travel history on the site.
x We became a global leader in attractions by acquiring Viator, the leading resource for researching and booking destination
activities around the world. Viator enables users to book online or in-destination activities via the Viator Tours and
Activities app, featuring worldwide bookable tours and attractions, including more than 600,000 user reviews, photos, and
videos.
x We established a leadership position in online restaurant reservations in Europe by acquiring Lafourchette, Mytable.it,
Restopolis, and Iens.nl. Subsequently, we announced the launch of our Instant Reservation feature for restaurants, which
lets users select a restaurant and complete a reservation on TripAdvisor and the Lafourchette network of restaurants.
Corporate History, Equity Ownership and Voting Control
TripAdvisor was co-founded in February 2000 by Stephen Kaufer, our current President and Chief Executive Officer.
TripAdvisor was acquired by IAC/InterActiveCorp, or IAC, in April 2004. In August 2005, IAC spun-off its portfolio of travel brands,
including TripAdvisor, into a separate newly-formed Delaware corporation, called Expedia, Inc., or Expedia.
During 2011, Expedia announced its plan to separate into two independent public companies in order to better achieve certain
strategic objectives of its various businesses. On December 20, 2011 Expedia completed the spin-off of TripAdvisor into a separate
publicly traded Delaware corporation. We refer to this transaction as the “Spin-Off.” TripAdvisor began trading on The NASDAQ
Global Select Market, or NASDAQ, as an independent public company on December 21, 2011 under the symbol “TRIP.”