TripAdvisor 2014 Annual Report Download - page 12

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2
PART I
Item 1. Business
Overview
TripAdvisor, Inc. owns and operates a portfolio of leading online travel brands. TripAdvisor, our flagship brand, is the world’s
largest travel site, and our mission is to help people around the world plan and book the perfect trip. We accomplish this by, among
other things, aggregating millions of travelers’ reviews and opinions about accommodations, destinations, activities and attractions,
and restaurants, throughout the world so that our users have access to trusted advice wherever their trip takes them. Our platform not
only helps users plan their trip with our unique user-generated content, but also enables users to compare real-time pricing and
availability so that they can book hotels, vacation rentals, flights, activities and attractions, and restaurants.
The initial launch of our U.S.-based tripadvisor.com website was in November 2000. Our TripAdvisor branded websites now
include localized versions of the TripAdvisor website in 45 countries, including China under the brand, daodao.com and are offered in
28 languages: English, Spanish Chinese (Traditional and Simplified), Russian, Arabic, Greek, Korean, Polish, Norwegian, Turkish,
Danish, Swedish, Dutch, Bahasa, Thai, Portuguese, Japanese, Italian, French, Turkish, Vietnamese, Hebrew, Suomi, Hungarian,
Czech, Slovak, Serbian, and German. TripAdvisor-branded sites make up the largest travel community in the world, reaching more
than 315 million unique monthly visitors, and more than 200 million reviews and opinions covering more than 4.5 million places to
stay, places to eat and things to do, during the year ended December 31, 2014.
In addition to the flagship TripAdvisor brand, we now manage and operate 24 other travel media brands, connected by the
common goal of providing users the most comprehensive planning and booking resources in the travel industry. These media brands
are listed below:
airfarewatchdog.com Provides up-to-date airline deals that have been researched and verified by a team of dedicated
airfare experts.
bookingbuddy.com Travel shopping website that gives travelers easy access to airfare, hotel, car rental, cruise,
vacation rental, and vacation deals, plus prices from selected travel sites.
cruisecritic.com A community of avid and first-time cruisers who enjoy the fun of planning, researching and
sharing their passion for cruising.
everytrail.com Mobile application and website for collecting and sharing geo-tagged user-generated travel
content, such as walking tours, road trips, sight-seeing tours.
familyvacationcritic.com Reviews of family-friendly hotels, resorts, destinations and attractions, written by experienced
family travel experts.
flipkey.com A vacation rental site featuring residential properties from around the world, with a large
collection of guest reviews.
gateguru.com Mobile resource for up-to-date flight and airport information around the world.
holidaylettings.co.uk A leading U.K.-based vacation rental site, featuring residential properties globally listed for
rental, enabling users to live like a local while on holiday.
holidaywatchdog.com A U.K.-based website for traveler reviews on hotels and destinations focusing on the
Mediterranean.
independenttraveler.com A traveler’s exchange that features practical travel resources for a community of international
travelers who enjoy the adventure of independent travel.
j
etsetter.co
m
Members-only private sale site providing insider access, expert knowledge and exclusive deals
for vacations around the world.
thefork.com (including
lafourchette.com, eltenedor.com
and iens.nl)
A leading online and mobile reservation platform for restaurants with an extensive network of
restaurant partners in Europe.
kuxun.cn Travel metasearch engine, much like TripAdvisor, operating in China.
niumba.com A Spanish-based vacation rental site, featuring properties listed globally and the world’s
largest collection of Spanish vacation rentals.
onetime.com Comparison shopping travel website that allows travel shoppers to conduct itinerary-based,
multi-site searches for flights, hotels, cruises, vacations, and car rentals.
oyster.com Hotel review website featuring expert reviews and photos covering cities around the world.