OfficeMax 2012 Annual Report Download - page 17
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// XI
Reliable.com
Within our Reliable platform, we enhanced our core user experience with
shopping cart improvements and the addition of key features that allow for
greater personalization of the website experience and provide a platform for
gaining insight into visitor behavior and increasing conversion rate.
Our strategy of investing in digital platforms that improved online content,
assortment and search capabilities provided positive experiences for our
customers. OfficeMax was honored as the 2012 Compuware Best of the Web
Silver award winner in the retail category. The fourth annual Best of the Web
Compuware Application Performance Awards showcased leaders in web and
mobile site performance across several major industries nationwide. In 2013,
we will continue to embrace an omnichannel approach, where we empower
all customers to define how best to connect with us, helping us to build even
deeper customer connections.
>> Ranked #1 in shopping speed and performance
OfficeMax.com was ranked the #1 top performing website for speed of
online transactions among U.S. online electronics retailers during the busiest
shopping week of the year by Keynote®, the global leader in Internet and
mobile cloud testing and monitoring. The Keynote Online Retail Web
Transaction Performance Index measures the speed of going to a selected
retail electronics site to search for an item, adding it to the shopping cart,
and proceeding to check out without logging on to an account.