OfficeMax 2012 Annual Report Download - page 16

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X// 2012 OFFICEMAX®ANNUAL REPORT // ROAD TO SUCCESS // DIGITAL
Digital Initiatives
In 2012, the digital team remained laser-focused on transforming our
digital properties.
OfficeMax.com
We successfully launched a new search engine that is enabling customers to
shop faster, with more accurate search and recommendation results for a more
convenient and productive online shopping experience. We also initiated a key
multichannel initiative—Online Store Pickup—where customers can
conveniently shop thousands of products on officemax.com and pick them up
in our stores, usually within two hours. We introduced a pilot in-store kiosk in
December, bringing an endless aisle of products to our store customers. We
added roughly 25% more SKUs to officemax.com in 2012, and will continue
to add thousands of products per year over the next few years. These
improvements demonstrate how OfficeMax is investing in seamlessly
connecting customer experiences across all channels.
OfficeMaxWorkplace.com
On our B-to-B website, we launched a new, more user-friendly interface with
very positive feedback from our customers. We are on track with plans to
launch the new search engine on our B-to-B website in early 2013.