MasterCard 2009 Annual Report Download - page 21

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Processed Transactions. The processed transaction table below provides information regarding all
transactions processed by MasterCard, regardless of brand, for the years ended December 31, 2009 and 2008
Year ended
December 31, 2009
Year-over-
year
growth
Year ended
December 31, 2008
(In millions, except percentages)
Processed transactions1............................... 22,410 6.9% 20,954
1Data represents all transactions processed by MasterCard, including PIN-based online debit transactions,
regardless of brand. The numbers were updated in 2009 to exclude a small number of certain processed
transactions initiated with cards that do not bear our brands. All prior period data has been revised to be
consistent with this revised methodology. Revenue was not impacted by these changes.
MasterCard Programs
MasterCard offers a wide range of payment solutions to enable our customers to design, package and
implement programs targeted to the specific needs of their customers (which include cardholders and commercial
clients). Our principal payment programs, which are facilitated through our brands, include consumer credit,
debit and prepaid programs, commercial payment solutions and emerging technologies. Our issuer customers
determine the competitive features for the cards issued under our programs, including interest rates and fees. We
determine other aspects of our card programs—such as required services and marketing strategy—in order to
ensure consistency in connection with these programs.
Consumer Credit and Charge Programs. MasterCard offers a number of consumer credit and charge (“pay
later”) programs that are designed to meet the needs of our customers. For the year ended December 31, 2009,
our consumer credit and charge programs generated approximately $1.4 trillion in GDV globally, representing
59% of our total GDV for such year. As of December 31, 2009, the MasterCard brand mark appeared on
approximately 675 million consumer credit and charge cards worldwide, representing a 6.7% decline from
December 31, 2008.
•United States. We offer customized programs to customers in the United States to address specific
consumer segments. Our consumer credit programs include Standard (general purpose cards targeted to
consumers with basic credit card needs), Gold and Platinum (cards featuring higher credit lines and
spending limits and a varying amount of enhancement services) and World and World Elite
MasterCard®(cards offered to affluent consumers which feature no required preset spending limit and a
revolving option).
•Regions Outside of the United States. In addition to programs offered in the United States, MasterCard
makes available to customers outside of the United States a variety of consumer card programs in
selected markets throughout the world. Examples of such programs include MasterCard Electronic cards
(which offer additional control and risk management features designed to curb fraud and control
exposure in high risk markets) and cards targeted at affluent consumers (such as the MasterCard
Black™ card in Latin America, World and World Signia MasterCard®cards in Europe and World and
Titanium MasterCard™ cards in Asia/Pacific, Middle East and Africa (APMEA).
•General Services. All MasterCard credit cards include additional services, such as lost/stolen card
reporting, emergency card replacement and emergency cash advance, which are generally arranged by
MasterCard and are provided through third-party service providers.
Consumer Debit Programs. MasterCard supports a range of payment solutions that allow our customers to
provide consumers with convenient access to funds on deposit in demand deposit and other accounts. Our deposit
access (“pay now”) programs may be branded with the MasterCard, Maestro and/or Cirrus logo types, and can be
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