MasterCard 2009 Annual Report Download - page 20

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GDV and Processed Transactions
The tables below provide some information regarding two key drivers of our revenue: (1) GDV, which
forms the basis of volume-based revenues, and (2) processed transactions.
GDV. The GDV table below provides information regarding the GDV for all MasterCard-branded cards
(excluding Cirrus and Maestro) and for both MasterCard credit and charge card programs and MasterCard debit
programs in the United States and in all of our other regions for the years ended December 31, 2009 and 2008.
Growth rates are provided on both a U.S. dollar and local currency basis for the periods indicated. GDV
represents the aggregate dollar amount of purchases made and cash disbursements obtained with MasterCard-
branded cards and includes the impact of balance transfers and convenience checks.
Year ended
December 31, 2009
Year-over-year growth
U.S. $
Local
Currency2
Year ended
December 31, 2008
(In billions, except percentages)
MasterCard Branded GDV1
All MasterCard Branded Programs
Asia/Pacific/Middle East/Africa .................. $ 484 14.6% 17.9% $ 422
Canada ...................................... 93 (8.8) (2.7) 102
Europe ...................................... 725 (6.5) 3.8 775
Latin America ................................ 177 (3.8) 9.5 184
United States ................................. 976 (7.4) (7.4) 1,054
Worldwide ................................... $2,454 (3.3)% 1.4% $2,537
All MasterCard Credit and Charge Programs
United States ................................. $ 525 (16.8)% (16.8)% $ 631
Worldwide less United States .................... 1,115 (4.5) 3.5 1,167
Worldwide ................................... $1,640 (8.8)% (4.0)% $1,799
All MasterCard Debit Programs
United States ................................. $ 450 6.5% 6.5% $ 423
Worldwide less United States .................... 364 15.4 26.2 316
Worldwide ................................... $ 814 10.3% 14.5% $ 738
* Note that figures in the above table may not sum due to rounding.
1GDV generated by Maestro and Cirrus cards is not included. The data for GDV is provided by MasterCard
customers and includes information with respect to MasterCard-branded transactions that are not processed
by MasterCard and for which MasterCard does not earn significant revenues. All data is subject to revision
and amendment by MasterCard’s customers subsequent to the date of its release, which revisions and
amendments may be material.
2Local currency growth eliminates the impact of currency fluctuations and represents local market
performance.
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