Blackberry 2013 Annual Report Download - page 31

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For distribution of personal and consumer applications, the Company provides wireless carriers with the ability to distribute select
applications and rich media content to their customer base and also provides BlackBerry World as a direct storefront for BlackBerry
customers.
BlackBerry World is a content distribution storefront managed by the Company that enables developers to reach BlackBerry
subscribers around the world. Launched on April 1, 2009, BlackBerry World is now available in over 170 markets and supports 23
currencies and 33 languages. Over 6 million applications are downloaded daily with an aggregate of over 4 billion downloads to-date.
With the launch of BlackBerry 10 there are over 100,000 applications available for BlackBerry 10 and over 200,000 applications in
total. BlackBerry World provides BlackBerry smartphone and BlackBerry PlayBook users with a way to discover and
download/purchase applications directly from their BlackBerry smartphone or BlackBerry PlayBook. Users can purchase applications
using their personal PayPal® account, credit card and through carrier billing. With 57 carriers in 40 countries around the world, users
are able to purchase applications and have the charge applied directly to their wireless carrier bill. The Company is continuing to
expand the reach and availability of its carrier billing service to many more carriers and customers around the world.
Industry Associations
The Company is an active participant in numerous industry associations and standards bodies including:
The Company’s involvement with these and other associations includes standards development, government advocacy, joint
marketing, participation in conferences and trade shows, training, technology licensing by the Company and business development.
24
• 4G Americas
• Alliance for Telecommunications Industr
y
Solutions (ATIS)
• American National Standards Institute
• Bluetooth SIG
• CDMA Develo
p
ment Grou
p
• Consumer Electronics Association
• Euro
p
ean Telecom Standards Institute
• GlobalPlatform
• GSM Association
• IEEE (Professional Su
pp
ort Services for P1725)
• International Telecommunication Union (ITU)
• JEDEC
• MIDI
• MIPI: Mobile Industr
y
Processor Interface
• O
p
en Mobile Alliance
• Telecommunications Industr
y
Association (TIA)
• TIA 3rd Generation Partnershi
p
Pro
j
ect 2
• UPnP Forum (Universal Plu
g
and Pla
y
)
• Wi-Fi
–
Alliance
• World Wide Web Consortium