Blackberry 2013 Annual Report Download - page 20
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 |
 |
Balance and BlackBerry Enterprise Service 10, which give IT departments the ability to securely monitor and control multiple OS
platforms, and securely protect corporate data on an employee’s personal smartphone or tablet.
Products designed for deployment by enterprise IT departments typically include a smartphone or tablet that is deployed in
conjunction with a behind-the-firewall messaging server. Consumer market offerings are chosen by the individual user and carrier and
may be chosen based on an affinity for a certain feature or capability such as browsing, multimedia functions, instant messaging,
games or other third-party applications. Enterprises that choose to support these consumer devices in their enterprise environment
typically deploy middleware to manage the messaging and security of enterprise data access.
The Company believes that the following factors influence commercial success in the wireless device and services market:
The Company believes that the barriers to entry to the wireless device and services market include the following:
13
• inte
g
rated hardware, software and services
p
latform;
• intuitive interface and ease of use;
• access to third
p
art
y
a
pp
lications and content;
• rich and efficient web-browsin
g
ex
p
erience;
• extensive
g
eo
g
ra
p
hic covera
g
e;
• com
p
etitive
p
ricin
g
;
• attractive industrial desi
g
n;
• trusted brand;
• small size and li
g
ht wei
g
ht conver
g
ed devices;
• reasonable batter
y
life;
• multi-network su
pp
ort;
• connectivit
y
to enter
p
rise email and a
pp
lications;
• efficient bandwidth use;
• end-to-end securit
y
;
•
p
ush-based outbound
p
ort architecture;
• extensive customer care ca
p
abilities; and
• connectivit
y
to
p
ersonal messa
g
in
g
, social networkin
g
, multimedia and other a
pp
lications.
•
p
ro
p
rietar
y
technolo
gy
p
latform, includin
g
hardware, software and service ex
p
ertise;
• intellectual
p
ro
p
ert
y
ri
g
hts;
• existin
g
strate
g
ic alliances and relationshi
p
s;
• existin
g
customer and channel relationshi
p
s;
• access to com
p
onents and established su
pp
lier relationshi
p
s;
• scarcit
y
of hi
g
hl
y
q
ualified
p
ersonnel;
• si
g
nificant ca
p
ital re
q
uirements;
• si
g
nificant develo
p
ment costs and time-to-market;
• manufacturin
g
ex
p
ertise;